556 KB70 KB201020262026Kamel, Noha AhmedYoussif, Marwaštevilka:1letnik:19str. 71-89, 115DOI:10.26493/2335-4194.19.71-89ISSN:1855-3303COBISSID_HOST:281659907URN:URN:NBN:SI:doc-HD3FK7LVenUniversity of Primorska PressAcademica turisticaelectronic payment methods (EPMs)elektronske plačilne metode (EPM)e-loyaltye-satisfactione-truste-zadovoljstvoe-zaupanjee-zvestobafintechFintech and e-payment methods in tourism and hospitality| examining customers' e-satisfaction, e-loyalty, and e-trust during the travel experience|This study aims to examine the impact of electronic payment methods (EPMs) usage on customers’ e-satisfaction and how their e-satisfaction influences their e-loyalty. Additionally, it investigates the moderating role of customers’ e-trust in the relationship between EPMs usage and customers’ e-satisfaction. The population under study is travellers who have prior experience using e-payment methods within tour ism and hospitality transactions in the MENA region (Middle East and North Africa). Data were gathered online from 211 e-payment users using a convenience-based purposive sampling technique. The findings reveal that EPMs usage has a positive and significant impact on customers’ e- satisfaction. Additionally, customers’ e-satisfaction with EPMs has a positive impact on their e-loyalty. Furthermore, the moderating role of e-trust is significant but has a weak effect in the direction of the relationship between EPMs usage and customers’ e-satisfaction. This study provides valuable insights to enrich the existing literature on fintech services and e-payment methods, particularly in the tourism and hospitality industry. It also suggests how finance, tourism, and hospitality businesses can improve customers’ EPM experiences to boost e-satisfaction, e-loyalty, and e-trustTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaZaložba Univerze na Primorskem