518 KB58 KB199420242003Born, Georginaletnik:10številka:3str. 63-80ISSN:1318-3222COBISSID:22401117URN:URN:NBN:SI:doc-HCMZGDNDenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)dobičekefficiencykreativnostkvalitetamanagementmass mediamnožični medijiposlovna uspešnostradijski programiradiotelevisiontelevizijatelevizijski programiučinkovitostVelika BritanijaFrom reithian ethic to managerial discourse| accountability and audit at the BBC|This paper outlines the rise during the 1990s of numerous audit and accountability processes within the BBC. It draws on an ethnographic study of the BBC carried out in the later 1990s, which generated an analysis of the internal impact of these changes on the corporation. The paper frames this development within the larger political and governmental contexts to which it was a response. At the same time it notes the absence in this period of significant progress on the part of the BBC in reforming its governance arrangements, a source of continuing criticism of the corporation, and one cause of the voracious growth of auditing. The analysis stresses the visible performance of accountability as an attempted means of strengthening the BBC's legitimation. It is argued that the processes brought a kind of institutionalised reflexivity to the corporation. At the same time audit and accountability had certain deleterious effects, stoking the growth of tiers of new management, which became an onerous burden on the production arms of the BBC and eroded their creative capacities. The paper therefore questions the utility of the kind and the degree of accountability and audit processes to which the BBC has been subject. It points to an irony: while the implementation of these policies responded to governmental pressures, the BBC's elaborate performance of accountability and audit has done little to defend it against further encroachment by government in the form of accelerating reviews of its services and deliveryČlanek ponuja pregled uveljavljanja nadzora in odgovornosti v BBC v devetdesetih letih. Izhaja iz etnografske študije BBC ob koncu 20. stoletja, ki je spodbudila analizo internih posledic teh sprememb. Analiza poudarja, da ja transparentna odgovornost sredstvo legitimizacije BBC, ker v institucijo prinaša neke vrste "institucionalno refleksivnost". Hkrati imata nadzor in odgovornost tudi negativne posledice, saj spodbujata rast menedžerskega sloja,ki je postal nadležna ovira produkcijski veji BBC in spodkopal njegove kreativne zmogljivosti. Članek zato problematizira ustreznost nadzora in odgovornosti v BBC. Opozarja na ironijo, da je uveljavljanje sedanje politike nadzora posledica vladnih pritiskov, medtem ko je BBC napravila malo za obrambo pred nadaljnjimi posegi vlade v ocenjevanje njenih storitevTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM