333 KB67 KB199420242010Marcinkowski, FrankSpörer-Wagner, Doreenletnik:17številka:2str. 5-25ISSN:1318-3222COBISSID:29568093URN:URN:NBN:SI:doc-GH1OHZKTenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)communicationcommunication mediumjavnostkomuniciranjemedijipogajanjapoliticspolitične komunikacijepolitikaIs talk always silver and silence golden?| the mediatisation of political bargaining|Political negotiators require privacy instead of publicity to achieve compromises. Triggered by the spread of governance and the media's increasing relevance to the legitimation of political decisions, democratic negotiators face challenging bargaining conditions in terms of publicity. This applies particularly to political systems whose decision-making relies on majority- rather than on consensusbuilding. In this article we raise the question whether and how bargaining officials perceive and respond to media scrutiny. By referring to negotiators' media-related thinking, we introduce the concept of mediatised negotiation which goes beyond the traditional understanding of mediatisation as an impact on political processes and outcomes. Based on interviews with 32 German political negotiators, it is shown that bargaining officials have an increased awareness of simultaneous negotiation and media management. Even though a set of (in)formal measures is available to cope with this twofold challenge, ineffective and selfish public communication by individual negotiators proved to pose major obstacles to bargaining, not caused but facilitated and intensified by media reporting. We conclude, therefore, that the mediatisation of negotiations is for the most part negotiators' self-mediatisationPolitični pogajalci zahtevajo zasebnost namesto javnosti za doseganje kompromisov. Demokratični pogajalci so pred izzivom javnosti s širitvijo vladovanja in povečanjem pomena medijev za legitimnost političnih odločitev. To še posebej velja za politične sisteme, v katerih odločanje temelji na večini in ne na doseganju soglasja. Članek postavlja vprašanje, kako pogajalci dojemajo in se odzivajo na nadzor medijev. V navezavi na z mediji povezano mišljenje pogajalcev uvaja pojem mediatiziranega pogajanja, ki presega okvire tradicionalnega razumevanja mediatizacije kot vpliva na politične procese in rezultate. Iz razgovorov z 32 nemškimi političnimi pogajalci je razvidno, da se pogajalci vse bolj zavedajo povezanosti upravljanja medijev in pogajanja. Čeprav je na voljo vrsta (ne)formalnih ukrepov za spopad s tem dvojnim izzivom, se je izkazalo, da je neučinkovito in sebično javno komuniciranje glavna ovira za pogajanja, ki ni posledica poročanja medijev, pač pa jo mediji omogočajo in krepijo. Ugotovljeno je bilo,da je mediatizacija pogajanj predvsem samo mediatizacija pogajalcevTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM