URN:NBN:SI:doc-G1IQHWYW2019Brzovska, EzeniDebarliev, StojanJaneska-Iliev, Aleksandradocuments/doc/G/URN_NBN_SI_doc-G1IQHWYW_001.pdfdocuments/doc/G/URN_NBN_SI_doc-G1IQHWYW_001.txt18articlestr. 41-532232-586724986371URN:NBN:SI:doc-G1IQHWYWengSlovenian academy of managementDynamic relationships management journalBY-NCblagovne znamkekadrovski managementmarketingSeverna Makedonijaempirical evidence and practical implicationsHR branding and the potential value