URN:NBN:SI:doc-FZ2VV9S62021Breznik, KristijanGorenak, MitjaLaw, Krisdocuments/doc/F/URN_NBN_SI_doc-FZ2VV9S6_001.pdfdocuments/doc/F/URN_NBN_SI_doc-FZ2VV9S6_001.txt354articlestr. 180-19210.2478/orga-2021-00121318-545474118147URN:NBN:SI:doc-FZ2VV9S6engModerna organizacijaOrganizacija (Kranj)InCblagovne znamkebrandingcontent analysishotel industryhotelirstvomanagementnetwork analysisorganisational valuesorganizacijska kulturavrednotea content analysis of related organisational valuesHotel branding exposed