{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-FNUKD5FZ/969299df-3327-4c71-b43d-dec158c1ac66/PDF","dcterms:extent":"381 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-FNUKD5FZ/55b141b8-2143-464d-bbc9-1041f848830a/TEXT","dcterms:extent":"0 KB"}],"edm:TimeSpan":{"@rdf:about":"1965-2025","edm:begin":{"@xml:lang":"en","#text":"1965"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-FNUKD5FZ","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-ETPSIC7M"},{"@xml:lang":"sl","#text":"Teorija in praksa"}],"dcterms:issued":"2025","dc:creator":["Cepoi, Victor","Stojčevski, Todor"],"dc:format":[{"@xml:lang":"sl","#text":"številka:2"},{"@xml:lang":"sl","#text":"letnik:62"},{"@xml:lang":"sl","#text":"str. 315-331"}],"dc:identifier":["ISSN:0040-3598","DOI:10.51936/tip.62.2.315","COBISSID_HOST:244502275","URN:URN:NBN:SI:doc-FNUKD5FZ"],"dc:language":"en","dc:publisher":{"@xml:lang":"sl","#text":"Fakulteta za družbene vede"},"dc:subject":[{"@xml:lang":"sl","#text":"analiza mehkih množic"},{"@xml:lang":"sl","#text":"cognitive frames"},{"@xml:lang":"sl","#text":"fuzzy set analysis"},{"@xml:lang":"sl","#text":"Javnost"},{"@xml:lang":"sl","#text":"Jugovzhodna Evropa"},{"@xml:lang":"sl","#text":"kognitivni okvirji"},{"@xml:lang":"sl","#text":"social institutions"},{"@xml:lang":"sl","#text":"social networks"},{"@xml:lang":"sl","#text":"socialna omrežja"},{"@xml:lang":"sl","#text":"socialne institucije"},{"@xml:lang":"sl","#text":"Southeast Europe"}],"dcterms:temporal":{"@rdf:resource":"1965-2025"},"dc:title":{"@xml:lang":"sl","#text":"Shaping the public in Southeast Europe| social field analysis fuzzy set method|"},"dc:description":[{"@xml:lang":"sl","#text":"Communication is key to social interaction and people’s socialisation. The interaction between people and institutions is based on strategic communication as a vital component for the survival of society. This strategic communication is used by agent-communicators on behalf of formal organisations, and intended for their target public. Moreover, every strategic communication is affected by invisible social forces (institutions, networks, cognitive frames), which ‘manage’ the process of communication with the public. We use the SOFIA approach to provide an analytical model of influence of the social forces during the shaping of the public. The aim is to combine theoretical and practical approaches of Communication and Social Field Theory. Further, using qualitative comparative analysis (QCA), the causal complexity of these relationships is examined, taking account of the necessary and sufficient conditions for particular outcomes to occur. Institutions and networks are necessary conditions, yet neither meets the criteria for sufficiency. However, the absence of these conditions does not necessarily indicate the absence of communication. Exploring the combinations of necessary conditions for communication reveals complexities such as the interaction between institutions, networks and cognitive frames. The absence of certain social forces, together with the presence of other forces, emerges as a relevant condition for communication. Accordingly, the fact that institutions in the social field exist is not all that is important, but also that they communicate and create networks of interactions for the public’s better understanding. The strategic communication framework, navigated by the invisible social forces, actually improves the ability to shape the public in the desired direction"},{"@xml:lang":"sl","#text":"Komunikacija je ključna za družbeno interakcijo in socializacijo ljudi. Interakcija med ljudmi in institucijami temelji na strateški komunikaciji kot ključni komponenti za preživetje družbe. Slednjo uporabljajo agenti komunikatorji v imenu formalnih organizacij pri naslavljanju svoje ciljne javnosti. Na strateško komunikacijo poleg tega vplivajo nevidne družbene sile (institucije, omrežja in kognitivni okviri), ki »upravljajo« proces komunikacije z javnostjo. Da bi zagotovili analitični model vpliva družbenih sil pri oblikovanju javnosti, uporabljamo pristop SOFIA. Želimo namreč združiti teoretične in praktične pristope teorije komunikacije in socialnega polja, ki jih podpira analiza mehkih množic. Z uporabo kvalitativne primerjalne analize preučujemo tudi vzročno kompleksnost teh odnosov, pri čemer upoštevamo potrebne in zadostne pogoje za specifične rezultate. Institucije in omrežja predstavljajo potrebne pogoje, a ne prve ne druga ne izpolnjujejo meril zadostnosti. Vendar pa odsotnost teh pogojev ne pomeni nujno odsotnosti komunikacije. Raziskovanje kombinacij potrebnih pogojev za komunikacijo razkriva kompleksnosti, kot je interakcija med institucijami, omrežji in kognitivnimi okvirji. Odsotnost določenih družbenih sil se skupaj s prisotnostjo drugih izkaže kot pomemben pogoj za komunikacijo. Ni torej pomembno le, da institucije na socialnem področju obstajajo, ampak tudi, da komunicirajo in ustvarjajo mreže interakcij za boljše razumevanje z javnostjo. Strateški komunikacijski okvir, ki ga vodijo nevidne družbene sile, dejansko izboljšuje sposobnost oblikovanja javnosti v želeno smer"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-FNUKD5FZ","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-FNUKD5FZ"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-FNUKD5FZ/969299df-3327-4c71-b43d-dec158c1ac66/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Ljubljani, Fakulteta za družbene vede"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-FNUKD5FZ/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-FNUKD5FZ"}}}}