{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-FN7642QC/69019585-1028-431d-9bd6-07e4128637e6/PDF","dcterms:extent":"626 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-FN7642QC/40e337c6-3ddd-45af-b32e-3aefdb736c1a/TEXT","dcterms:extent":"0 KB"}],"edm:TimeSpan":{"@rdf:about":"2006-2025","edm:begin":{"@xml:lang":"en","#text":"2006"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-FN7642QC","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/urn:nbn:si:spr-hthivfa7"},{"@xml:lang":"sl","#text":"Naše gospodarstvo"}],"dcterms:issued":"2006","dc:creator":"Kesič, Dragan","dc:format":[{"@xml:lang":"sl","#text":"številka:3/4"},{"@xml:lang":"sl","#text":"letnik:52"},{"@xml:lang":"sl","#text":"str. 140-146"}],"dc:identifier":["ISSN:0547-3101","COBISSID_HOST:8714524","URN:URN:NBN:SI:doc-FN7642QC"],"dc:language":"sl","dc:publisher":[{"@xml:lang":"sl","#text":"Društvo ekonomistov Maribor"},{"@xml:lang":"sl","#text":"Ekonomski center Maribor"},{"@xml:lang":"sl","#text":"Ekonomsko-poslovna fakulteta"}],"dc:subject":[{"@xml:lang":"sl","#text":"farmacevtska industrija"},{"@xml:lang":"sl","#text":"globalizacija"},{"@xml:lang":"sl","#text":"marketing"},{"@xml:lang":"sl","#text":"modeli"},{"@xml:lang":"sl","#text":"tranzicija"},{"@xml:lang":"sl","#text":"trg"},{"@xml:lang":"sl","#text":"trženje"}],"dcterms:temporal":{"@rdf:resource":"2006-2025"},"dc:title":{"@xml:lang":"sl","#text":"Model tržnega prilagajanja farmacevtskih družb iz tranzicijskih držav v procesu globalizacije trga| Models of market adjusting of pharmaceutical companies in transition countries in the process of market globalization|"},"dc:description":[{"@xml:lang":"sl","#text":"Model analysis of market adjusting for pharmaceutical companies in transition countries reveals a choice of four different models. The models include primarily standalone or tied strategic direction to limited international or global market orientation (models A, B, and C and D). In the fast processes of globalization it seems the larger global market orientation is more progressive and strategically important. An understanding of the decisive role of marketing way of thinking and performing is the key for such a strategic orientation"},{"@xml:lang":"sl","#text":"Analiza modelov tržnega prilagajanja farmacevtskih družb iz tranzicijskih držav kaže izbiro štirih različnih modelov. Modeli vključujejo primarno samostojno ali nesamostojno strateško usmeritev na omejeno internacionalno ter globalno tržno okolje (model A in B ter C in D). V hitrih procesih globalizacije se zdi večja globalna tržna usmeritev naprednejša in bolj strateško smiselna. Taka usmeritev je pogojena z veliko stopnjo razumevanja odločilne vloge marketinškega načina razmišljanja in delovanja"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-FN7642QC","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-FN7642QC"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-FN7642QC/69019585-1028-431d-9bd6-07e4128637e6/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Mariboru, Ekonomsko-poslovna fakulteta"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-FN7642QC/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-FN7642QC"}}}}