{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-FE2MFT9D/fa015725-1b32-404c-809f-c05962852c60/PDF","dcterms:extent":"198 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-FE2MFT9D/658ac8fa-9c09-4779-ad47-151067f55f5a/TEXT","dcterms:extent":"49 KB"}],"edm:TimeSpan":{"@rdf:about":"1997-2023","edm:begin":{"@xml:lang":"en","#text":"1997"},"edm:end":{"@xml:lang":"en","#text":"2023"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-FE2MFT9D","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-NBP8CVHZ"},{"@xml:lang":"sl","#text":"Akademija MM"}],"dcterms:issued":"2014","dc:creator":["Podnar, Klement","Žnidar, Maja"],"dc:format":[{"@xml:lang":"sl","#text":"letnik:13"},{"@xml:lang":"sl","#text":"številka:23/24"},{"@xml:lang":"sl","#text":"str. 23-34"}],"dc:identifier":["ISSN:1408-1652","COBISSID_HOST:33196893","URN:URN:NBN:SI:doc-FE2MFT9D"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Marketing magazin"},"dc:subject":[{"@xml:lang":"sl","#text":"blagovne znamke"},{"@xml:lang":"sl","#text":"kupci"},{"@xml:lang":"sl","#text":"potrošniki"},{"@xml:lang":"sl","#text":"prodaja"},{"@xml:lang":"sl","#text":"psihologija potrošnika"}],"dcterms:temporal":{"@rdf:resource":"1997-2023"},"dc:title":{"@xml:lang":"sl","#text":"Vpliv zaznanega prestiža in edinstvenosti znamke na identifikacijo s tržno znamko|"},"dc:description":[{"@xml:lang":"sl","#text":"This paper considers customer-brand identification. The research model verifies the influence of brand prestige and uniqueness on consumer-brand identification. Empirical findings show that brand uniqueness and brand prestige have a semi-strong influence on consumers' identification with a brand. The results suggest that companies and brand managers should focus on highlighting the unique attributes of brands and simbolic values, such as brand prestige"},{"@xml:lang":"sl","#text":"Prispevek obravnava fenomen identifikacije potrošnikov s tržnimi znamkami. V raziskovalnem modelu je preverjen vpliv prestiža znamke in edinstvenosti znamke na identifikacijo potrošnika s tržno znamko. Ugotovitve empirične raziskave so pokazale, da edinstvenost znamke in prestiž znamke srednje močno vplivata na identifikacijo potrošnika s tržno znamko. Na podlagi rezultatov ugotavljamo, da se morajo podjetja in upravitelji znamk osredotočiti na izpostavljanje edinstvenih atributov znamk in simboličnih vrednosti, kot je prestiž znamke"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-FE2MFT9D","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-FE2MFT9D"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-FE2MFT9D/fa015725-1b32-404c-809f-c05962852c60/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Društvo za marketing Slovenije"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-FE2MFT9D/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-FE2MFT9D"}}}}