861 KB32 KB200520252023Doler, AjdaGašperlin, Mirjanaštevilka:1letnik:74str. 10-19ISSN:0014-8229COBISSID_HOST:144728067URN:URN:NBN:SI:doc-F6SM9KO1slSlovensko farmacevtsko društvoFarmacevtski vestnikKozmetikapersonalizacijapersonalizirana kozmetikapotrošnikslovenski trgumetna inteligencaPersonalizirana kozmetika na slovenskem trgu| Personalised cosmetics on the slovenian market|Personalized cosmetics are a developing trend in the cosmetics industry and may include a personalised formulation (ingredients, textures, fragrances) or packaging. The production and development of personalised cosmetics are based on the use of modern technologies, especially artificial intelligence. Important steps in the production of personalised cosmetic products are obtaining data about the consumer, the analysis of the obtained data, and the production and delivery of a final product to the consumer. Unlike conventional cosmetics, in the case of personalised cosmetic products, the consumer is a very important element already in the product manufacturing step. In this article, we researched how personalised cosmetics are represented on the Slovenian market. We analysed 67 personalised cosmetic products and found that in Slovenia, the most accessible personalised products have a personalised formulation. Among personalised products, most of them are skin care products, which are also the most expensive on average. In most cases, manufacturers obtain data from consumers using an online survey, which is most often analysed using algorithms. The majority of personalised cosmetic products are made in a classic production facilityPersonalizirana kozmetika je razvijajoči se trend v kozmetični industriji in vključuje personalizacijo formulacije (sestavin, teksture, dišav) ali ovojnine. Izdelava in razvoj personalizirane kozmetike temeljita na uporabi sodobnih tehnologij, predvsem umetne inteligence. Pomembni koraki v izdelavi personaliziranih kozmetičnih izdelkov so pridobivanje podatkov o potrošniku, analiza pridobljenih podatkov ter izdelava in dostava končnega izdelka do potrošnika. Za razliko od klasičnih je v primeru personaliziranih kozmetičnih izdelkov potrošnik zelo pomemben člen že v koraku izdelave izdelka. V članku smo raziskali, kako je personalizirana kozmetika zastopana na slovenskem trgu. Analizirali smo 67 personaliziranih kozmetičnih izdelkov in ugotovili, da ima največ v Sloveniji dostopnih izdelkov personalizirano sestavo. Največ je personaliziranih izdelkov za nego kože, ki so v povprečju tudi najdražji. V največ primerih proizvajalci pridobijo podatke od potrošnikov z uporabo spletne ankete in jih nato analizirajo z uporabo algoritmov. Večina personaliziranih kozmetičnih izdelkov pa je izdelana v klasičnem proizvodnem obratuTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaSlovensko farmacevtsko društvo