Detecting consumers with low familiarity in country-of-origin research

URN:NBN:SI:doc-EZSD19D82015Kline, MiroKuralt, VesnaMohorko, Anjadocuments/doc/E/URN_NBN_SI_doc-EZSD19D8_001.pdfdocuments/doc/E/URN_NBN_SI_doc-EZSD19D8_001.txt13 i. e. 1525articlestr. 53-651408-165233808221URN:NBN:SI:doc-EZSD19D8engMarketing magazinAkademija MMInCizvor blagakupcipotrošnikiDetecting consumers with low familiarity in country-of-origin research