how attitudes towards a product change according to the elaboration likelihood model

URN:NBN:SI:doc-EWKNP28F2001Tkalac, Anadocuments/doc/E/URN_NBN_SI_doc-EWKNP28F_001.htmdocuments/doc/E/URN_NBN_SI_doc-EWKNP28F_001.pdfdocuments/doc/E/URN_NBN_SI_doc-EWKNP28F_001.txt58articlestr. 45-53118015741408-1652URN:NBN:SI:doc-EWKNP28FengMarketing magazinAkademija MMInCadvertisingcommunicationkomuniciranjemarketingmass mediamnožični medijimodelioglaševanjepotrošnikiproizvodisocial psychologysocialna psihologijahow attitudes towards a product change according to the elaboration likelihood modelSpecific aspects of persuasion in advertising