43 KB350 KB29 KB199720231999Iršič, Matjažletnik:3številka:4str. 41-47ISSN:1408-1652COBISSID:19322717URN:URN:NBN:SI:doc-EOHWYKZFslMarketing magazinAkademija MMcorporationmarketingnabavanabavna politikapodjetjepurchasingtrženjeUgotavljanje razvitosti povezovalnega odnosa organizacije z dobavitelji - modelski pristop na primeru vzorca organizacij v Sloveniji|In the present paper we are dealing with the problem of the development of organisational relationship with its supplier in the purchasing market. The level of relationship with supplier is one of the most significant elements in the context of study of the developed concept of relationship marketing. During the research process we are investigating the level of development of the relationship on the sample of Slovenian enterprises using "Olsen-Elram" modelling multifactor approach with two important dimensions: relative atractiveness of the supplier and intensity of the relationship. On the base of weighted estimation we have found out, that the level of development of such relationship in the Slovenian enterprises is relatively lowV članku proučujemo problematiko razvitosti povezovalnega odnosa organizacije z dobaviteljem na nabavnem trgu. Raven povezanosti z dobaviteljem je ena pomembnejših sestavin pri proučevanju razvitih konceptov "marketinga povezav" (angl. relationship marketing). V raziskavi proučujemo stopnjo razvitosti povezovalnega odnosa na vzorcu organizacij v Sloveniji, pri čemer izhajamo iz modelskega pristopa z uporabo Olsen-Elramove multifaktorske matrike, ki vključuje dve pomembni dimenziji: relativno atraktivnost dobavitelja in intenzivnost povezovalnega odnosa. Na podlagi tehtanih ocen smo prišli do ugotovitev, da je stopnja razvitosti povezovalnih odnosov v organizacijah v Sloveniji relativno nizkaTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaDruštvo za marketing Slovenije