URN:NBN:SI:doc-DX9WZFX72019Shpak, Nestordocuments/doc/D/URN_NBN_SI_doc-DX9WZFX7_001.pdfdocuments/doc/D/URN_NBN_SI_doc-DX9WZFX7_001.txt252articlestr. 107-1261318-545435636739URN:NBN:SI:doc-DX9WZFX7engModerna organizacijaOrganizacija (Kranj)InCblagovne znamkekonkurenčnostmarketinga case study analysisEvaluation of product competitiveness