{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-DM7POKQN/a024dffd-67ac-4443-b43b-21dc731b6e54/HTML","dcterms:extent":"30 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-DM7POKQN/7bd668fe-53ad-406f-b278-fc795b2f37f6/PDF","dcterms:extent":"920 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-DM7POKQN/220cf6c8-a137-48da-8258-fcfd931ee318/TEXT","dcterms:extent":"20 KB"}],"edm:TimeSpan":{"@rdf:about":"2006-2025","edm:begin":{"@xml:lang":"en","#text":"2006"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-DM7POKQN","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/urn:nbn:si:spr-hthivfa7"},{"@xml:lang":"sl","#text":"Naše gospodarstvo"}],"dcterms:issued":"2006","dc:creator":["Hočevar, Nina","Mumel, Damijan"],"dc:format":[{"@xml:lang":"sl","#text":"številka:1/2"},{"@xml:lang":"sl","#text":"letnik:52"},{"@xml:lang":"sl","#text":"6 strani"},{"@xml:lang":"sl","#text":"str. 59-64"}],"dc:identifier":["ISSN:0547-3101","COBISSID:8558620","URN:URN:NBN:SI:doc-DM7POKQN"],"dc:language":"sl","dc:publisher":[{"@xml:lang":"sl","#text":"Društvo ekonomistov Maribor"},{"@xml:lang":"sl","#text":"Ekonomski center Maribor"},{"@xml:lang":"sl","#text":"Ekonomsko-poslovna fakulteta"}],"dc:subject":[{"@xml:lang":"sl","#text":"mala podjetja"},{"@xml:lang":"en","#text":"marketing"},{"@xml:lang":"sl","#text":"poslovna uspešnost"},{"@xml:lang":"sl","#text":"trženje"},{"@xml:lang":"sl","#text":"tržno komuniciranje"},{"@xml:lang":"sl","#text":"uspešnost poslovanja"},{"@rdf:resource":"http://www.wikidata.org/entity/Q39809"}],"dcterms:temporal":{"@rdf:resource":"2006-2025"},"dc:title":{"@xml:lang":"sl","#text":"Ali je poslovna uspešnost malih podjetij povezana s številom aktivnosti marketinškega komuniciranja?| Does the number of marketing communication activities used by a company correlate with business success?|"},"dc:description":[{"@xml:lang":"sl","#text":"This paper focuses on the correlation between marketing communication activities and business success of a company through: a) the correlation between the number of marketing communication activities that a company uses and its business success; and b) the correlation between the number of marketing communication activities a company uses and 13 variables of business success. We conducted research among small Slovenian companies that offer foreign language teaching. The results confirm a correlation between the number of marketing communication activities that a company uses and its business success, and we can further confirm that the number of marketing communication activities strongly correlates with net sales and customer loyalty"},{"@xml:lang":"sl","#text":"Članek obravnava povezavo med številom aktivnosti marketinškega komuniciranja, ki jih podjetje izvaja in poslovno uspešnostjo malih podjetij. Osnovni vprašanji sta: (a) ali je podjetje, ki uporablja več različnih marketinških aktivnosti uspešnejše in (b) ali obstaja zveza med posameznimi kazalniki poslovne uspešnosti podjetja in številom aktivnosti marketinškega komuniciranja, ki jih podjetje izvaja. Raziskavo smo naredili na vzorcu slovenskih malih podjetij. Rezultati raziskave so pokazali, da ne obstaja korelacija med številom aktivnosti marketinškega komuniciranja in poslovno uspešnostjo podjetja ter, da je število aktivnosti marketinškega komuniciranja močno povezano s čistimi prihodki od prodaje in z zvestobo kupcev"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-DM7POKQN","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-DM7POKQN"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-DM7POKQN/7bd668fe-53ad-406f-b278-fc795b2f37f6/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Mariboru, Ekonomsko-poslovna fakulteta"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-DM7POKQN/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-DM7POKQN"}}}}