434 KB75 KB199420242007Arnold, Anne-Katrinletnik:14številka:2str. 7-29ISSN:1318-3222COBISSID:26325853URN:URN:NBN:SI:doc-DE6SHEJ8enEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)javno mnenjejavnostTönnies, FerdinandTönnies' concept of public opinion and its utility for the academic field|This paper approaches the building of an integrative conceptual model of the study of public opinion and popular sentiments by applying the theory of public opinion developed by Ferdinand Tönnies to the general field of public opinion research and theory. Tönnies' theoretical foundations are systematised and extended to suggest a framework that could be useful for integrating the field and improving consistency as well as efficiency of opinion research. The cornerstones of this model are two forms of social will:popular sentiment and opinion of the public. The paper discusses the derivation of these dimensions, their specification, and several featuresČlanek je zastavljen v smeri oblikovanja integrativnega pojmovnega modela proučevanja javnega mnenja in popularnih občutij na temelju teorije javnega mnenja Ferdinand Tönniesa za širše področje javnomnenjskih raziskav in teorij.Tönniesovi teoretski temelji so sistematizirani in razširjeni tako, da bi lahko prispevali k integraciji področja ter povečali konsistentnost in učinkovitost raziskovanja mnenj. Temeljna kamna sta dve obliki socialne volje:popularna občutja in mnenje javnosti. Članek obravnava izpeljave iz teh dimenzij in njihove značilnostiTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM