1595 KB0 KB196520252023Smole, JureUdovič, Boštjanštevilka:4letnik:60str. 617–640, 884-885ISSN:0040-3598DOI:10.51936/tip.60.4.617COBISSID_HOST:183295491URN:URN:NBN:SI:doc-BRHCHGBTslFakulteta za družbene vedeTeorija in praksacommercial diplomacyDiplomacijadiplomatic studiesdiplomatske študijegospodarska diplomacijaMale državeGospodarska diplomacija majhnih držav v primerjalni perspektivi| primer Slovenije, Srbije in Avstrije|The article seeks to analyse and compare the commercial diplomacy of three small countries – Austria, Slovenia and Serbia. The aim of our research is to establish whether and how various political and economic structures in different countries (Austria with a market-oriented economy, Slovenia as a post-transition country, Serbia as a transition one) influence commercial diplomacy. Comparative analysis based on a large number of interviews conducted with commercial diplomacy actors showed that: (1) the country itself always has an influence regardless of the model used by the said countries for formulating their commercial diplomacy, especially when problems or complications arise in a target market (the ex-post approach); (2) each country analysed faces the same challenges related to commercial diplomacy, which do not arise from their particular economic and political system, but from the international environment and the export/import or investment activities of companies; and (3) as concerns the conceptualisation and operationalisation of commercial diplomacy within the study of diplomacy, there is still a lot of missing research that would allow it to be generally accepted because commercial diplomacy and its associated concepts have yet to be uniformly conceptualised, hierarchised and included in the canon of diplomatic studies in the 20 years since the field started to be actively researchedNamen pričujočega članka je analizirati gospodarsko diplomacijo treh majhnih držav – Avstrije, Slovenije in Srbije, v primerjalni perspektivi. Raziskati želimo, če in kako drugačna gospodarsko-politična struktura držav (Avstrija kot država s tržnim gospodarstvom, Slovenija kot potranzicijska država, Srbija kot država v tranziciji) vpliva na delovanje gospodarske diplomacije. S pomočjo primerjalne analize, ki je utemeljena na velikem številu intervjujev z akterji gospodarske diplomacije, ugotavljamo, da: (1) je ne glede na model, na podlagi katerega omenjene države oblikujejo svojo gospodarsko diplomacijo, pomen države vedno prisoten, še posebej v primerih težav ali zapletov na izbranem trgu (ex-post pristop); (2) se vse analizirane države soočajo z enakimi izzivi v gospodarski diplomaciji, ti pa niso pogojeni z njihovim gospodarsko-političnim sistemom, ampak z mednarodnim okoljem in delovanjem izvoznih ali investicijskih aktivnosti podjetij; (3) ostaja v primeru konceptualizacije in operacionalizacije gospodarske diplomacije znotraj diplomatskih študij še veliko neraziskanega, kar onemogoča njeno občo sprejetost, saj gospodarska diplomacija in sorodni koncepti tudi 20 let po začetku njenega aktivnega preučevanja še niso enovito konceptualizirani, hierarhizirani in umeščeni v kanon diplomatskih študijTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Ljubljani, Fakulteta za družbene vede