URN:NBN:SI:doc-BO0TWBUP2024Kashif, MuhammadKropivnik, SamoZaheer, Naumandocuments/doc/B/URN_NBN_SI_doc-BO0TWBUP_001.pdfdocuments/doc/B/URN_NBN_SI_doc-BO0TWBUP_001.txt161articlestr. 93-114, 2430040-359810.51936/tip.61.1.93193677827URN:NBN:SI:doc-BO0TWBUPengPakistanFakulteta za družbene vedeTeorija in praksaInCconsumer intentionsEnotna teorija sprejemanja in uporabe tehnologije (UTAUT)mobile advertisingmobilno oglaševanjenameni potrošnikovPartial Least Squares Structural Equation Modelling (PLS-SEM)strukturni modeli na osnovi delnih najmanjših kvadratov (PLS-SEM)unified theory of acceptance and use of technology (UTAUT)use behaviourvedenje potrošnikovExploring factors affecting pakistani students’ intentions to accept and use mobile advertisinga UTAUT2 perspective