{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-BBV7ET5C/68163630-3c6a-4f24-acf8-d062a73f2527/HTML","dcterms:extent":"49 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-BBV7ET5C/69275a6d-2a0c-4ea6-8351-876698e99114/PDF","dcterms:extent":"370 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-BBV7ET5C/7e6741d4-fdde-4abe-900d-df22505fad37/TEXT","dcterms:extent":"37 KB"}],"edm:TimeSpan":{"@rdf:about":"2006-2025","edm:begin":{"@xml:lang":"en","#text":"2006"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-BBV7ET5C","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/urn:nbn:si:spr-hthivfa7"},{"@xml:lang":"sl","#text":"Naše gospodarstvo"}],"dcterms:issued":"2009","dc:creator":"Milfelner, Borut","dc:format":[{"@xml:lang":"sl","#text":"številka:1/2"},{"@xml:lang":"sl","#text":"letnik:55"},{"@xml:lang":"sl","#text":"str. 51-58"}],"dc:identifier":["ISSN:0547-3101","COBISSID:9770012","URN:URN:NBN:SI:doc-BBV7ET5C"],"dc:language":"sl","dc:publisher":[{"@xml:lang":"sl","#text":"Društvo ekonomistov Maribor"},{"@xml:lang":"sl","#text":"Ekonomski center Maribor"},{"@xml:lang":"sl","#text":"Ekonomsko-poslovna fakulteta"}],"dc:subject":[{"@xml:lang":"sl","#text":"inovativno mišljenje"},{"@xml:lang":"sl","#text":"inovativno poslovanje"},{"@xml:lang":"sl","#text":"inovativnost"},{"@xml:lang":"sl","#text":"konkurenčnost"},{"@xml:lang":"en","#text":"marketing"},{"@xml:lang":"sl","#text":"poslovna uspešnost"},{"@xml:lang":"sl","#text":"trženje"},{"@rdf:resource":"http://www.wikidata.org/entity/Q39809"}],"dcterms:temporal":{"@rdf:resource":"2006-2025"},"dc:title":{"@xml:lang":"sl","#text":"Vloga proaktivne in odzivne tržne naravnanosti za razvoj inovacijskih virov| The role of proactive and responsive markets orientation in the development of a firm's innovation resources|"},"dc:description":[{"@xml:lang":"sl","#text":"The present contribution discusses the role and importance of two aspects of market orientation, responsive and proactive. In this empirical study, market orientation is set as an important predecessor of innovation resources. The study was conducted using a sample of 3000 firms in Slovenia with more than 20 employees. Results indicate that proactive and responsive market orientation has an important influence on innovativeness, while the capacity to innovate is mainly influenced by proactive market orientation, which seems to be a key resource for organizational competitive advantage development"},{"@xml:lang":"sl","#text":"V pričujočem prispevku opredeljujemo vlogo in pomen tržne naravnanosti z vidika dveh komponent, ki jo sestavljata, in sicer z vidika odzivne in proaktivne tržne naravnanosti. Tržno naravnanost preučujemo kot predhodnika, ki je pomembno povezan z inovacijskimi viri organizacije. V raziskavi, ki smo jo izvedli na vzorcu 3000 podjetij v Sloveniji z več kot 20 zaposlenimi, ugotavljamo, da tako odzivna kot tudi proaktivna tržna naravnanost vplivata na inovativnost. Na sposobnosti za uvajanje novih izdelkov na trge pa vpliva predvsem proaktivna tržna naravnanost, ki je tudi ključna za razvoj konkurenčnih prednosti organizacije"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-BBV7ET5C","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-BBV7ET5C"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-BBV7ET5C/69275a6d-2a0c-4ea6-8351-876698e99114/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Mariboru, Ekonomsko-poslovna fakulteta"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-BBV7ET5C/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-BBV7ET5C"}}}}