{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-AOS1S2R4/504bb4bb-caf4-4651-afae-a67bc0d49f83/PDF","dcterms:extent":"264 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-AOS1S2R4/1724d591-6562-4e79-925e-fbf49f6ea0fb/TEXT","dcterms:extent":"53 KB"}],"edm:TimeSpan":{"@rdf:about":"1997-2023","edm:begin":{"@xml:lang":"en","#text":"1997"},"edm:end":{"@xml:lang":"en","#text":"2023"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-AOS1S2R4","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-NBP8CVHZ"},{"@xml:lang":"sl","#text":"Akademija MM"}],"dcterms:issued":"2014","dc:creator":["Cej, Marko","Pisnik, Aleksandra"],"dc:format":[{"@xml:lang":"sl","#text":"letnik:13"},{"@xml:lang":"sl","#text":"številka:23/24"},{"@xml:lang":"sl","#text":"str. 35-48"}],"dc:identifier":["COBISSID_HOST:11950364","ISSN:1408-1652","URN:URN:NBN:SI:doc-AOS1S2R4"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Marketing magazin"},"dc:subject":[{"@xml:lang":"sl","#text":"blagovne znamke"},{"@xml:lang":"sl","#text":"identiteta"},{"@xml:lang":"sl","#text":"kupci"},{"@xml:lang":"sl","#text":"potrošniki"},{"@xml:lang":"sl","#text":"psihologija potrošnika"}],"dcterms:temporal":{"@rdf:resource":"1997-2023"},"dc:title":{"@xml:lang":"sl","#text":"Vplivni dejavniki in posledice identificiranja odjemalca z blagovno znamko|"},"dc:description":[{"@xml:lang":"sl","#text":"The purpose of this paper is to determine customer brand identification and variables which affect the identification as antecedents and consequences. Buying behavior and features of a specific subculture are also explored in this global study. Empirical data were collected via the Internet, using a structured questionnaire. The non-probability, purposive sample consisted of 101 units. The research model and hypotheses were examined with a multiple linear regression analysis; it shows that variables 'brand prestige', 'communication', 'self-expressive value' and 'social benefits' are positively associated with customer identification in the case of Air Jordan brand (sports shoes). On the other hand, 'loyalty' and generating 'positive word of mouth' are both positive consequences of customer identification. This paper may help to understand the scope of customer brand identification, and should help to develop brand strategies, specifically the construction of an identity relationship between the customer and the brand"},{"@xml:lang":"sl","#text":"Namen prispevka je ugotoviti, zakaj se odjemalec identificira z blagovno znamko, katere spremenljivke vplivajo na identifikacijo in katere posledice nastanejo pri tem odnosu. V prispevku smo ugotavljali razloge nakupnega vedenja in značilnosti subkulture, katero smo zajeli v raziskavi. Podatke za empirično raziskavo smo zbirali prek spleta, s strukturiranim anketnim vprašalnikom. Namenski vzorec je zajemal 101 enoto. Raziskovalni model in hipoteze smo preverjali z multiplo linearno regresijsko analizo. Rezultati so pokazali, da so dejavniki prestižnost blagovne znamke, komuniciranje, vrednost samo izražanja osebnosti ter družbene koristi pozitivno povezani z identificiranjem odjemalca z blagovno znamko športne obutve Air Jordan, ter posledici zvestoba in ustvarjanje pozitivnih govoric pravilno domnevani kot izkoristek tega odnosa. Izsledki iz tega prispevka pripomorejo k poznavanju področja identificiranja odjemalca z blagovno znamko in so uporabni pri postavljanju strategije blagovne znamke, natančneje izgradnji identifikacijskega odnosa med odjemalcem in blagovno znamko"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-AOS1S2R4","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-AOS1S2R4"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-AOS1S2R4/504bb4bb-caf4-4651-afae-a67bc0d49f83/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Društvo za marketing Slovenije"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-AOS1S2R4/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-AOS1S2R4"}}}}