143 KB56 KB199420242010Ommen, Brettletnik:17številka:4str. 63-79ISSN:1318-3222COBISSID:30075485URN:URN:NBN:SI:doc-AH5C9AFUenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)communicationkomuniciranjepoliticspolitične komunikacijepolitikaOn the relationship between voice and authority in on message communication|On Message communication allows political authority to fill the demand for authorised speech with a stable message reinforced by uniform performances. The strategy indicates the ways in which changes in the material and institutional mechanisms of discursive practice fundamentally alter the categories by which we understand, analyse, and respond to rhetorical productions. The essay suggests that On Message communication, illustrated by George W. Bush's administration, functions as a particular form of prosopopoeia, the verbal equivalent to wearing masks. The project charts the variable relationship between political authority and performance to suggest that On Message communication refigures the classical account of prosopopoeia and alters the relationship between publics and political authorityKomuniciranje "on message" omogoča politični oblasti odgovoriti na potrebo po pooblaščenem govoru s stabilnim sporočilom, okrepljenim z enoličnimi predstavami. Strategija razkriva, kako spremembe materialnih in institucionalnih mehanizmov diskurzivne prakse bistveno spremenijo kategorije,s katerim razumemo, analiziramo in se odzivamo na retorične produkcije. Članek na primeru administracije Georgea W. Busha kaže, da komuniciranje "on message" deluje kot posebna oblika personifikacije neživih stvari, besednega ekvivalenta zakrivanja s krinko. Projekt prikazuje spremenljivo razmerje med politično oblastjo in nastopanjem; komuniciranje "on message" preoblikuje klasični primer personifikacije in spreminja odnos med javnostmi in politično oblastjoTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM