39 KB186 KB22 KB199820242004Kaluža, Vojkoštevilka:5letnik:56str. 148-153ISSN:0024-1067COBISSID:1182345URN:URN:NBN:SI:doc-AF6D6NGCslZveza društev inženirjev in tehnikov gozdarstva in lesarstva SlovenijeLes (Ljubljana)ceneorganizacija poslovanjapoliticspolitikatrženjePolitika prodajnih cen|The politics of prices and sales conditions are very important when it comes to the setting of selling prices. It is also reasonable to study the market forms according to the offer and demand at a particular market, the principles of distribution, communication, sales promotion, processes, and the meaning and role of people. The combination of these factors, together with the politics of the product, represents the definition of marketing (marketingmix; or factors of marketing) which should be taken into account in every company at their operationsPri politiki prodajnih cen sta pomembni cenovna politika in politika prodajnih pogojev. Smiselno je tudi proučevati oblike trgov glede na število ponudnikov in povpraševalcev na posameznem trgu, distribucijsko politiko, politiko komuniciranja, pospeševanje prodaje, proces in pomen ljudi ter njihovo vlogo. Splet naštetih dejavnikov skupaj s politiko izdelka pomeni opredelitev trženja (marketing mixa oziroma dejavnikov trženja), ki naj bi ga upoštevalo vsako podjetje pri svojem poslovanjuTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaZveza lesarjev Slovenije