160 KB63 KB199420242007Kotnik, Vladoletnik:14str. 55-73številka:supl.ISSN:1318-3222COBISSID:26960733URN:URN:NBN:SI:doc-A1NU2AU0slEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)communicationdružbeno vedenjefashionkomuniciranjemedosebne komunikacijemobilni telefonimodaprivacyvsakdanje življenjezasebnostKratka etnografija rab mobilnega telefona v Sloveniji|The use of mobile phone is, so to say, an inevitable social phenomenon incorporated into the everyday life of human race in the transition from the twentieth to twenty-first century. This article aims to reveal how the mobile phones' users perceive their appurtenance to global context of the "mobile reality", how this kind of technology determines or structures the organisation of people's everyday life, and what is the attitude of mobile phones' users towards their personal uses of mobile phone. To examine the above-mentioned fields, we have to understand the social uses as cultural practices which use the ideologies of consumption and utopian dreams to produce the "technologised mobile identities" and new forms of communication. Anthropology offers an epistemological apparatus which can be used, on the micro level, to shed some light upon some aspects of this global process whichwe are facing today. This article presents an ethnographic case study of the uses of mobile phone in SloveniaRaba mobilnega telefona predstavlja tako rekoč neobhoden družbeni fenomen človekove vsakdanjosti na prehodu iz 20. v 21. stoletje. Ta članek si zato prizadeva raziskati, kako uporabniki mobilne telefonije razumejo svojo vpetost v globalni kontekst "mobilne realnosti", kako tovrstna tehnologija določa oziroma strukturira vsakdan ljudi, ter kako imetniki mobilnega telefona osmišljajo svoje osebne rabe telefonskega aparata. Da bi to lahko preučili, moramo družbene rabe razumeti skozi optiko specifičnih kulturnih praks, ki s pomočjo potrošniških ideologij in utopičnih sanj producirajo tehnologizirane mobilne identitete in nove oblike komuniciranja. In antropologija ponuja spoznavni aparat, s katerim se da na mikroravni osvetliti nekatere aspekte tega globalnega procesa, ki smo mu priča danes. Ta članek bo predstavil kratko etnografsko študijo primera rab mobilnega telefonav SlovenijiTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM