URN:NBN:SI:doc-9HRE3SF82025Chumwatana, TodsanaiKraiwanit, TanpatLimna, PongsakornTanantong, Tanatorndocuments/doc/9/URN_NBN_SI_doc-9HRE3SF8_001.pdfdocuments/doc/9/URN_NBN_SI_doc-9HRE3SF8_001.txt118articlestr. 39-55, 11010.26493/2335-4194.18.39-551855-3303281154563URN:NBN:SI:doc-9HRE3SF8engUniversity of Primorska PressAcademica turisticaBY-SAAI integrationChatGPTGeminigostinstvohospitalityintegracija umetne inteligenceoperational efficiencyoperativna učinkovitostRevolutionizing hotel operations with AIa case study on the power of ChatGPT and Gemini integration