an explanation of how channel management and communication influence a firm’s performance

URN:NBN:SI:doc-99Z6Q9OL2021Maier, Güntherdocuments/doc/9/URN_NBN_SI_doc-99Z6Q9OL_001.pdfdocuments/doc/9/URN_NBN_SI_doc-99Z6Q9OL_001.txt367articlestr. 38-480547-310110.2478/ngoe-2021-0016106710275URN:NBN:SI:doc-99Z6Q9OLengDruštvo ekonomistov MariborEkonomski center MariborEkonomsko-poslovna fakultetaNaše gospodarstvoInCkomunikacijamarketingprodajatrgovinatrženjean explanation of how channel management and communication influence a firm’s performancePerformance in B2B sales