{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-8IFA6DXO/121ad58e-e8ff-486e-8811-277f50459230/HTML","dcterms:extent":"99 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-8IFA6DXO/682448d2-9f0e-4fe3-b257-5ce9154aeac2/PDF","dcterms:extent":"238 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-8IFA6DXO/9466ef4d-fa24-496c-b997-3b2b24f95631/TEXT","dcterms:extent":"95 KB"}],"edm:TimeSpan":{"@rdf:about":"1965-2025","edm:begin":{"@xml:lang":"en","#text":"1965"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-8IFA6DXO","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-ETPSIC7M"},{"@xml:lang":"sl","#text":"Teorija in praksa"}],"dcterms:issued":"2008","dc:creator":["Hallahan, Kirk","Holtzhausen, Derina","Ruler, Betteke van","Sriramesh, Krishnamurthy","Verčič, Dejan"],"dc:format":[{"@xml:lang":"sl","#text":"letnik:45"},{"@xml:lang":"sl","#text":"številka:6"},{"@xml:lang":"sl","#text":"str. 628-662"}],"dc:identifier":["ISSN:0040-3598","COBISSID:28029533","URN:URN:NBN:SI:doc-8IFA6DXO"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani"},"dc:subject":[{"@xml:lang":"en","#text":"Communication"},{"@xml:lang":"en","#text":"Communication management"},{"@xml:lang":"en","#text":"Communication model"},{"@xml:lang":"en","#text":"Communication theory"},{"@xml:lang":"sl","#text":"Komuniciranje"},{"@xml:lang":"sl","#text":"Komunikacijski modeli"},{"@xml:lang":"sl","#text":"Komunikacijsko upravljanje"},{"@xml:lang":"sl","#text":"Odnosi z javnostmi"},{"@xml:lang":"sl","#text":"organizacije"},{"@xml:lang":"sl","#text":"organizacijsko komuniciranje"},{"@xml:lang":"en","#text":"Public relations"},{"@xml:lang":"sl","#text":"strateško komuniciranje"},{"@xml:lang":"sl","#text":"Teorija komuniciranja"},{"@rdf:resource":"http://www.wikidata.org/entity/Q83966"}],"dcterms:temporal":{"@rdf:resource":"1965-2025"},"dc:title":{"@xml:lang":"sl","#text":"Opredelitev strateškega komuniciranja|"},"dc:description":[{"@xml:lang":"sl","#text":"This article explores the nature of strategic communication, which is defined as the systematic use of communication by the organization to fulfill its mission. With the development, implementation and evaluation of communication within the organization is engaged six disciplines: management, marketing, public relations, technical communication, political communication and information oz. social-marketing campaign. Article also discussed the nature of the term \"strategic\" and present key aspects of communication. Partly based on the authors and other participants contributions at the International Communication Association (ICA) roundtable in May 2005 in New York"},{"@xml:lang":"sl","#text":"Članek raziskuje naravo strateškega komuniciranja, ki je opredeljeno kot načrtna uporaba komuniciranja s strani organizacije za izpolnitev njenega poslanstva. Z razvojem, izvedbo in ocenjevanjem komuniciranja v organizaciji se ukvarja šest disciplin: menedžment, trženje, odnosi z javnostmi, strokovno komuniciranje, politično komuniciranje in informativne oz. družbeno-trženjske kampanje. Prispevek obravnava tudi naravo izraza strateški in predstavi ključne vidike komuniciranja. Deloma temelji na prispevkih avtorjev in drugih sodelujočih na okrogli mizi Mednarodnega komunikološkega združenja (ICA) maja leta 2005 v New Yorku"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-8IFA6DXO","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-8IFA6DXO"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-8IFA6DXO/682448d2-9f0e-4fe3-b257-5ce9154aeac2/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Ljubljani, Fakulteta za družbene vede"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-8IFA6DXO/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-8IFA6DXO"}}}}