Is marketing a strategic function? CEOs' view on the perceived contribution of the marketing function, FMCG industry, former Yugoslav region

URN:NBN:SI:doc-7UJU0OH82020Kregar Brus, Aleksandradocuments/doc/7/URN_NBN_SI_doc-7UJU0OH8_001.pdfdocuments/doc/7/URN_NBN_SI_doc-7UJU0OH8_001.txt1529articlestr. 9-231408-165277694211URN:NBN:SI:doc-7UJU0OH8engMarketing magazinAkademija MMInCCEO perceptionex-YU marketsFMCG industryJugovzhodna Evropamarketingposlovna strategijapotrošne dobrinestrategic determinantsstrategic role of marketingIs marketing a strategic function? CEOs' view on the perceived contribution of the marketing function, FMCG industry, former Yugoslav region