908 KB0 KB196520252022Gaffar, VanessaKoeswandi, TikaSuhud, Usepštevilka:3letnik:59str. 729-744, 786-787ISSN:0040-3598DOI:10.51936/tip.59.3.729–744COBISSID:128679427URN:URN:NBN:SI:doc-7T1L9HNAenFakulteta za družbene vedeTeorija in praksaCovid-19Digitalizacijadružbeni medijielektronski medijiIndonezijapandemijepodjetjaštudijeTehnološke inovacijeHas the Covid-19 pandemic accelerated the digital transformation of micro, small and medium-sized enterprises in Indonesia?|This article examines the condition of Indonesia’s Micro, Small and Medium-sized Enterprises (MSMEs) during the COVID-19 pandemic, particularly with respect to carrying out a digital transformation, and whether the COVID-19 pandemic has forced them to accelerate this transformation. This study found that Micro, Small and Medium-sized Enterprises – MSMEs during COVID-19 have been in an unstable state due to the impact of the restrictions imposed by COVID-19- related policies. Nevertheless, MSMEs have been supported by the government, academics, and digital media in efforts to revive and accelerate the digital transformation with a view to surviving. The use of social media has helped MSMEs’ programmes and services optimise their business performance. Job simplification was introduced to more efficiently create and reach a broader range of consumers by doing promotion, service delivery, accessing media and cooperating with third parties. The speed at which the digital transformation has occurred is reflected in an improvement in MSMEs’ entrepreneurial skills and competencieMikro, majhna in srednje velika podjetja (MMSP) v Indoneziji so v zadnjih nekaj letih začela s pospešeno digitizacijo, da bi dosegli učinkovito digitalno preobrazbo. Žal je pandemija covida-19 prizadela Indonezijo in zahtevala, da se MMSP prilagodijo situaciji. Ta študija proučuje stanje indonezijskih MMSP med covidom-19 in preverja, ali jih je pandemija prisilila k pospeševanju digitalne preobrazbe. Ta raziskava je kvalitativna raziskava z glavnim poudarkom na študijah v Indoneziji, kar je njena omejitev. Na začetku so bili zbrani sekundarni podatki, kot so poročila, statistični podatki in članki v revijah, povezani z digitalno preobrazbo MMSP v Indoneziji in s pojavom covida-19. Nato so bili analizirani podatki s poudarkom na treh ključnih gonilih digitalne preobrazbe za MMSP v Indoneziji: uporaba digitalnih medijev (družbenih medijev), poenostavitev delovnih mest in hitrost sprememb. Ta študija je pokazala, da je pandemija covida-19 spodbudila MMSP, naj pospešijo digitalno preobrazbo. To potrjujejo rezultati analize treh ključnih gonil za digitalno preobrazboTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Ljubljani, Fakulteta za družbene vede