URN:NBN:SI:doc-7J1WYAUT2023Putri, Negina KenconoWardhana, Arief Wisnudocuments/doc/7/URN_NBN_SI_doc-7J1WYAUT_001.pdfdocuments/doc/7/URN_NBN_SI_doc-7J1WYAUT_001.txt15220 str.article10.32015/JIBM.2023.15.2.11855-6175189260291URN:NBN:SI:doc-7J1WYAUTengDoba EpisMednarodno inovativno poslovanjeBY-NCcustomer engagementcustomer perceived valuecustomer satisfactiondružbeni CRMnamera ponovnega nakuparepurchase intentionsocial CRMsodelovanje strankTrženjeVedenje potrošnikovzadovoljstvo strankzaznana vrednost strankFactors affecting repurchase intention with customer engagement as intervening variables in B2B contextDejavniki, ki vplivajo na namero ponovnega nakupa z vključevanjem strank v kontekstu B2B