882 KB0 KB196520252020Zeqiri, Mensurštevilka:3letnik:57str. 867-886, 961ISSN:0040-3598COBISSID_HOST:31748099URN:URN:NBN:SI:doc-7DOUAE7HenVisoka šola za politične vedeTeorija in praksaCabinet systemCommunityGovernment and the pressGovernment relationsOdnosi z državoOdnosi z javnostmi in politikaPublic relations and politicsSkupnostVladaVlada in tiskWhy "positivity" matters for government' community relationships|The discipline of public relations is concerned with how relationships between organisations and publics are formed and maintained and, in a relational perspective, proposes several cultivation strategies organisations can apply to build quality relationship outcomes. This study was designed to further test the relationship cultivation strategy of positivity in the context of government-community relationships. Using in-depth interviews, the aim was to compare the opinions of both relational partners with regard to the level of positivity in the mentioned context. Another objective was to explain how positivity contributes to the relational outcomes of trust and satisfaction in building positive government-community relationships. The results show the relational partners disagree on the government's enactment of the relationship cultivation strategy of positivity. Citizens evaluated the government's positivity as poor compared to the government itself, which considered its interactions with citizens were highly positive. The findings reveal that positivity importantly contributes to trust and satisfaction in building constructive government' community relationshipsVeda o odnosih z javnostmi se ukvarja s tem, kako se oblikujejo in vzdržujejo odnosi med organizacijami in javnostmi. V relacionalni perspektivi poznamo v tej vedi več strategij gojenja odnosov, ki jih organizacije lahko uporabijo za oblikovanje kakovostnih odnosov. Pričujočo študijo smo zasnovali z namenom, da bi dodatno preizkusili strategijo pozitivnosti pri gojenju odnosov v kontekstu odnosov med vlado in skupnostjo. Avtorjev cilj je bil s pomočjo poglobljenih intervjujev primerjati mnenja obeh partneric v odnosu, kar zadeva raven pozitivnosti v omenjenem kontekstu. Drugi cilj je bil pojasniti, kako pozitivnost prispeva k izidom zaupanja in zadovoljstva pri vzpostavljanju pozitivnih odnosov med vlado in skupnostjo. Rezultati kažejo, da se partnerici ne strinjata med seboj glede tega, kako vlada udejanja strategijo pozitivnosti pri gojenju medsebojnega odnosa. V primerjavi z vlado, ki meni, da je njena interakcija z državljani zelo pozitivna, je po ocenah državljanov odnos vlade do njih premalo pozitiven. Ugotovitve kažejo, da pozitivnost pomembno prispeva k zaupanju in zadovoljstvu pri oblikovanju konstruktivnega odnosa med vlado in skupnostjoTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Ljubljani, Fakulteta za družbene vede