{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-6ZGHTT1L/816449fb-7afb-46dc-972b-c9391ad34a4d/HTML","dcterms:extent":"71 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-6ZGHTT1L/9de3fb08-c9c7-41bb-b708-1283aeb3ada9/PDF","dcterms:extent":"898 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-6ZGHTT1L/ae349c08-b3f4-42ac-8c2c-ce9859e51081/TEXT","dcterms:extent":"61 KB"}],"edm:TimeSpan":{"@rdf:about":"2006-2025","edm:begin":{"@xml:lang":"en","#text":"2006"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-6ZGHTT1L","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/urn:nbn:si:spr-hthivfa7"},{"@xml:lang":"sl","#text":"Naše gospodarstvo"}],"dcterms:issued":"2006","dc:creator":["Hudoklin, Magda","Snoj, Boris"],"dc:format":[{"@xml:lang":"sl","#text":"številka:1/2"},{"@xml:lang":"sl","#text":"13 strani"},{"@xml:lang":"sl","#text":"letnik:52"},{"@xml:lang":"sl","#text":"str. 24-36"}],"dc:identifier":["ISSN:0547-3101","COBISSID:8557340","URN:URN:NBN:SI:doc-6ZGHTT1L"],"dc:language":"sl","dc:publisher":[{"@xml:lang":"sl","#text":"Društvo ekonomistov Maribor"},{"@xml:lang":"sl","#text":"Ekonomski center Maribor"},{"@xml:lang":"sl","#text":"Ekonomsko-poslovna fakulteta"}],"dc:subject":[{"@xml:lang":"sl","#text":"blagovne znamke"},{"@xml:lang":"sl","#text":"globalizacija"},{"@xml:lang":"en","#text":"globalization"},{"@xml:lang":"sl","#text":"industrijski izdelki"},{"@xml:lang":"sl","#text":"kvaliteta"},{"@xml:lang":"en","#text":"management"},{"@xml:lang":"en","#text":"marketing"},{"@xml:lang":"en","#text":"Slovenia"},{"@xml:lang":"sl","#text":"Slovenija"},{"@xml:lang":"sl","#text":"strategija trženja"},{"@xml:lang":"sl","#text":"trženje"},{"@xml:lang":"sl","#text":"upravljanje"},{"@rdf:resource":"http://www.wikidata.org/entity/Q7181"}],"dcterms:temporal":{"@rdf:resource":"2006-2025"},"dc:title":{"@xml:lang":"sl","#text":"Upravljanje znamk izvoznikov v razmerah internacionalizacije poslovanja| Brand management implemented by exporters in the context of business internationalization|"},"dc:description":[{"@xml:lang":"sl","#text":"Due to globalization of competitive struggle, brands are taking on a key role in business operations, which companies in Slovenia have only recently become aware of. In this article, we present some characteristics of brand management in -exporting companies with a seat in Slovenia in the context of business internationalization. With reference to the most important brand among the exports of these companies, we tried to establish the long-term and systematic character of brand management, involvement of teams and top management in brand management, the impact of business internationalization on the marketing mix strategies of the most important brand, and the impact of the level of business internationalization on the evaluation of brand management efficacy"},{"@xml:lang":"sl","#text":"Zaradi globaliziranja konkurenčnega boja imajo znamke v poslovanju organizacij vse bolj ključno vlogo. Tega so se v večini organizacij, ki domujejo v Sloveniji, začeli zavedati šele v zadnjih letih. V prispevku smo prikazali nekatere značilnosti upravljanja znamk organizacij - izvoznikov v Sloveniji v razmerah internacionalizacije poslovanja. V zvezi z najpomembnejšo znamko v izvozu teh organizacij smo med drugim ugotavljali dolgoročnost in sistematičnost upravljanja znamk, vključenost timov in vrhnjega menedžmenta v upravljanje znamk, vpliv internacionalizacije poslovanja na strategije sestavin marketinškega spleta najpomembnejše znamke, vpliv stopnje internacionalizacije poslovanja na vrednotenje uspešnosti upravljanja te znamke"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-6ZGHTT1L","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-6ZGHTT1L"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-6ZGHTT1L/9de3fb08-c9c7-41bb-b708-1283aeb3ada9/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Mariboru, Ekonomsko-poslovna fakulteta"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-6ZGHTT1L/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-6ZGHTT1L"}}}}