(thinking about the economic role of advertising in the firm)

URN:NBN:SI:doc-6RZKEG4E2011Lah, Markodocuments/doc/6/URN_NBN_SI_doc-6RZKEG4E_001.pdfdocuments/doc/6/URN_NBN_SI_doc-6RZKEG4E_001.txt486articlestr. 1584-1597, 17110040-359830885725URN:NBN:SI:doc-6RZKEG4EengFakulteta za sociologijo, politične vede in novinarstvo v LjubljaniTeorija in praksaInCAdvertisingEconomic theoriesEkonomske teorijeOglaševanjepodjetjaPostkeynesianismPostkeynesianizemTransaction costsTransakcijski stroški(thinking about the economic role of advertising in the firm)How should a theory of the firm incorporate advertising?