URN:NBN:SI:doc-64GWJ8672014Dlačić, JasminaKežman, Elvedinadocuments/doc/6/URN_NBN_SI_doc-64GWJ867_001.pdfdocuments/doc/6/URN_NBN_SI_doc-64GWJ867_001.txt116articlestr. 121-1311580-0466279056384URN:NBN:SI:doc-64GWJ867engEkonomska fakultetaZveza ekonomistov SlovenijeEconomic and business reviewBY-NC-NDblagovne znamkefarmacevtska industrijakupcilojalnostpovpraševanjetrgzadovoljstvoExploring relationship between brand equity and customer loyalty on pharmaceutical market