697 KB53 KB196520252020Sekloča, Peterštevilka:1letnik:57str. 308-325, 417ISSN:0040-3598COBISSID_HOST:1542069444URN:URN:NBN:SI:doc-61YM0FNHslVisoka šola za politične vedeTeorija in praksaalgorithmsalgoritmiinfluencemrežna javna sferanetworked public spherepersonalisation of newspersonalizacija novicplatformeplatformstrustvplivzaupanjeOhranjanje zaupanja v mrežni javni sferi| problem javnih forumov in personalizacija novic|The author looks at the chances of maintaining trust in network media and platforms with the help of public forums. The idea is based on the definition of influence as a generalised form of communication that is persuasion only if it continuously maintains trust among public actors by confronting them in front of the public. Participation in the networked public sphere builds on reversibility (interactivity) and reciprocity. However, distributed networks have structural and topographical characteristics that, when combined with platform business models and the entailing personalisation of news, limit the "public visibility" of content. Tensions between universal participation, centralisation of data extraction and automatisation of content distribution and possible connections are leading to a democratic deficit of the networked public sphereAvtor izpostavi možnosti ohranjanja zaupanja v spletne medije in platforme s pomočjo javnih forumov. Ideja izhaja iz vpliva kot posplošene oblike komuniciranja, ki za svojo prepričljivost zahteva kontinuirano vzdrževanje zaupanja med javnimi akterji, ki se neprestano soočajo pred javnostjo. Participacija v mrežni javni sferi je utemeljena na reverzibilnosti (interaktivnosti) in recipročnosti, vendar imajo distribuirane mreže strukturne in topografske značilnosti, ki v kombinaciji s platformskimi poslovni modeli in personalizacijo vsebin omejujejo njihovo "družbeno vidnost". Napetosti med široko participacijo, centralizacijo zbiranja podatkov in avtomatizacijo distribucije vsebin in povezav vodijo do demokratičnega deficita mrežne javne sfereTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Ljubljani, Fakulteta za družbene vede