Brand management in the practice of cross-border tourist destinations

URN:NBN:SI:doc-5KYLVE1P2011Šerić, NevenVitner Marković, Silvijadocuments/doc/5/URN_NBN_SI_doc-5KYLVE1P_001.pdfdocuments/doc/5/URN_NBN_SI_doc-5KYLVE1P_001.txt2articlestr. 89-99year 41855-3303262281728URN:NBN:SI:doc-5KYLVE1PengTuristicaAcademica turisticaInCblagovne znamkeCroatiaHrvaškamanagementobmejna območjaSloveniaSlovenijatrženjeturistična ponudbaturistične destinacijeupravljanjeBrand management in the practice of cross-border tourist destinations