The effect of brand association and brand image on the brand awareness of Lithuanian companies of digital products

URN:NBN:SI:doc-4TLLY6DM2024Šakyte-Statnicke, Gitadocuments/doc/4/URN_NBN_SI_doc-4TLLY6DM_001.pdfdocuments/doc/4/URN_NBN_SI_doc-4TLLY6DM_001.txt57articleissue 4str. 392-40010.2478/orga-2024-00281318-5454245646083URN:NBN:SI:doc-4TLLY6DMengModerna organizacijaOrganizacija (Kranj)InCbrand associationbrand awarenessbrand imagedigital productsdigitalni izdelkipodoba blagovne znamkepovezava z blagovno znamkoprepoznavnost blagovne znamkeThe effect of brand association and brand image on the brand awareness of Lithuanian companies of digital products