{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-3ZDAC9G2/b9352773-eba6-438e-9cdc-cdcc88815258/PDF","dcterms:extent":"215 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-3ZDAC9G2/ae8b0a91-d11c-4f6f-b603-625fe31e391c/TEXT","dcterms:extent":"43 KB"}],"edm:TimeSpan":{"@rdf:about":"1997-2023","edm:begin":{"@xml:lang":"en","#text":"1997"},"edm:end":{"@xml:lang":"en","#text":"2023"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-3ZDAC9G2","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-NBP8CVHZ"},{"@xml:lang":"sl","#text":"Akademija MM"}],"dcterms:issued":"2018","dc:creator":["Podnar, Klement","Šulin Podkrajšek, Teja"],"dc:format":[{"@xml:lang":"sl","#text":"letnik:13"},{"@xml:lang":"sl","#text":"številka:27"},{"@xml:lang":"sl","#text":"str. 9-19"}],"dc:identifier":["ISSN:1408-1652","COBISSID:35568221","URN:URN:NBN:SI:doc-3ZDAC9G2"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Marketing magazin"},"dc:subject":[{"@xml:lang":"sl","#text":"ekologija"},{"@xml:lang":"sl","#text":"izdelki"},{"@xml:lang":"sl","#text":"marketing"},{"@xml:lang":"sl","#text":"trajnostni razvoj"},{"@xml:lang":"sl","#text":"trženje"}],"dcterms:temporal":{"@rdf:resource":"1997-2023"},"dc:title":{"@xml:lang":"sl","#text":"Okoljska ozaveščenost, skepticizem do zelenih oznak in pripravljenost plačati več za zelene izdelke| eksplorativna analiza|"},"dc:description":[{"@xml:lang":"sl","#text":"Green labels play an important role when making the marketing mix greener. Green labels are a synonym for labelling products which meet environmental and social standards and help consumers identify environmentally friendly products. This exploratory study aims to determine how selected factors - environmental consciousness and scepticism toward green labels - influence consumers' willingness to pay more for green products. A web survey was administered and a total of 207 usable questionnaires were obtained. Structural equation modeling (PLS SEM) was applied to test the conceptual research model. Results indicate that environmental consciousness significantly influences the willingness to pay more for green products. In addition, the findings revealed that environmental consciousness has a significant negative effect on scepticism as well as that scepticism toward green labels negatively affects the willingness to pay more for a green product"},{"@xml:lang":"sl","#text":"Pri ozelenjevanju marketinškega spleta imajo zelene oznake pomembno vlogo. Zelene oznake so sinonim za označevanje izdelkov, ki zadoščajo okoljskim in družbenim standardom ter pomagajo potrošnikom prepoznati okolju prijaznejše izdelke. Namen eksplorativne študije je ugotoviti povezanost med okoljsko ozaveščenostjo, skeptičnostjo do zelenih oznak in pripravljenostjo plačati več za izdelke z zelenimi oznakami. Izvedena je bila spletna anketa, na katero je odgovorilo 207 respondentov. Da bi preverili konceptualni eksplorativni raziskovalni model, smo izvedli analizo PLS SEM. Rezultati kažejo, da ima okoljska ozaveščenost pozitiven vpliv na pripravljenost plačati več za zelene izdelke. Prav tako smo ugotovili, da obstaja negativna zveza med okoljsko ozaveščenostjo in skepticizmom do zelenih oznak ter da je vpliv skepticizma na pripravljenost plačati več za zelene izdelke negativen. Članek prispeva k razumevanju dejavnikov, ki vplivajo na pripravljenost porabnikov plačati več za izdelke, ki so označeni kot okolju prijazni"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-3ZDAC9G2","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-3ZDAC9G2"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-3ZDAC9G2/b9352773-eba6-438e-9cdc-cdcc88815258/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Društvo za marketing Slovenije"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-3ZDAC9G2/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-3ZDAC9G2"}}}}