Optimization strategy of customer relationship management based on big data analysis

URN:NBN:SI:doc-3YONPF0K2024Zhang, BaohuaZhang, ChaojieZhang, Sanbaodocuments/doc/3/URN_NBN_SI_doc-3YONPF0K_001.pdfdocuments/doc/3/URN_NBN_SI_doc-3YONPF0K_001.txt1448articlestr. 189-20310.31449/inf.v48i14.51751854-3871221277699URN:NBN:SI:doc-3YONPF0KengInformatikaInformatica (Ljubljana)BYCRM modelpodpora odločanjuposlovanje s strankamipriporočilni sistemirudarjenje podatkovumetna inteligencaOptimization strategy of customer relationship management based on big data analysis