227 KB50 KB199420242013Niemi, Mari K.letnik:20številka:3str. 77-91, 111ISSN:1318-3222COBISSID:32332381URN:URN:NBN:SI:doc-3PCCW6POenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)electionFinskamölkkynacionalizemnationalismparlamentarna demokracijapolitical partypolitična desnicapolitična propagandapolitične komunikacijepolitične strankevolitveThe true Finns identity politics and populist leadership on the threshold of the party's electoral triumph|In the Finnish general elections of 2011 the nationalist-populist True Finns Party gained a ground-breaking victory: its parliamentary group of 5 members grew to 39 members. This article examines the party's leader and co-founder Timo Soini's populist leadership in the context of the Nordic consensual multiparty system. The focus is on the direct communication Soini targeted to the party's (possible) supporters in his Internet blog and columns in the party's paper. Applying populist strategies in the circumstances of a Finnish political reality called for balance on several fronts. First, Soini's rhetoric balanced the dynamics of rousing the troops to the frontlines on the one hand, and integrating them to follow a certain set of behavioural norms and rules for party activities on the other. Although the separation of Žus' and Žthem', typical for populist political strategy, was also substantial in Soini's argumentation, the 'other' was mainly not immigrants but various domestic and European elites. In his leadership, Soini balanced between two central questions. How, on the one hand, could the party be unique and gripping enough to attract support from both formerly passive voters and thosewho tended to vote for traditional parties? How, on the other hand, to remain respectable enough to suit the taste of the traditionally somewhat moderate Nordic voter?Na finskih parlamentarnih volitvah leta 2011 je nacionalno-populistična stranka Pravi Finci dosegla prelomno zmago; njena parlamentarna skupina se je povečala s 5 na 39 članov. Članek proučuje populistično vodenje strankinega voditelja in soustanovitelja Tima Soinija v kontekstu nordijskega konsenzualnega večstrankarskega sistema. Osredinja se na neposredno komuniciranje, s katerim je Soini prek svojega bloga in kolumen v strankinem časopisu nagovarjal (možne) strankarske podpornike. Uporaba populističnih strategij v okoliščinah finske politične realnosti je terjala ravnotežje na več frontah. Soinijeva retorika je uravnotežila dinamiko mobilizacije vojakov na bojne črte in njihovega sledenja določenemu vzorcu vedenjskih norm in pravil strankarskega delovanja. Kljub temu, da je bila delitev na "nas" in "druge", ki je tipična za populistične politične strategije, precej pomembna v Soinijevi argumentaciji, "drugi" načeloma niso predstavljali imigrantov, temveč raznovrstne domače in evropske elite. Pri svojem vodenju je Soini tehtal med dvema osrednjima vprašanjema. Kako po eni strani napraviti stranko izvirno in zanimivo do tolikšne mere, da bi pridobila podporo tako dotedanjih pasivnih volivcev kot tistih, ki so volili tradicionalne stranke? In kako po drugi strani ostati dovolj dostojen, da bi ugajal okusu tradicionalnega, nekoliko konservativnega nordijskega volivca?TEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM