URN:NBN:SI:doc-3NZWES3O1999Jančič, Zlatkodocuments/doc/3/URN_NBN_SI_doc-3NZWES3O_001.pdfdocuments/doc/3/URN_NBN_SI_doc-3NZWES3O_001.txt35articlestr. 55-571408-165219501405URN:NBN:SI:doc-3NZWES3OslvMarketing magazinAkademija MMInCbook reviewmarketingocena knjigeTrženje(Butterworth-Heinemann 1999)Evert Gummesson: Total relationship marketing