{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-3NJ7RG1X/2729b8fc-b5c9-4068-a7d7-701951638a7a/PDF","dcterms:extent":"240 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-3NJ7RG1X/0eefb0e2-ba14-40a7-b785-974db4fa8bb2/TEXT","dcterms:extent":"56 KB"}],"edm:TimeSpan":{"@rdf:about":"1997-2023","edm:begin":{"@xml:lang":"en","#text":"1997"},"edm:end":{"@xml:lang":"en","#text":"2023"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-3NJ7RG1X","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-NBP8CVHZ"},{"@xml:lang":"sl","#text":"Akademija MM"}],"dcterms:issued":"2018","dc:creator":["Černič, Nina","Golob, Urša"],"dc:format":[{"@xml:lang":"sl","#text":"letnik:13"},{"@xml:lang":"sl","#text":"številka:27"},{"@xml:lang":"sl","#text":"str. 49-63"}],"dc:identifier":["ISSN:1408-1652","COBISSID:35568733","URN:URN:NBN:SI:doc-3NJ7RG1X"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Marketing magazin"},"dc:subject":[{"@xml:lang":"sl","#text":"marketing"},{"@xml:lang":"sl","#text":"teorija iger"},{"@xml:lang":"sl","#text":"trženje"}],"dcterms:temporal":{"@rdf:resource":"1997-2023"},"dc:title":{"@xml:lang":"sl","#text":"Igrifikacija v storitvenem marketingu| uvajanje elementov iger v proces spletnega nakupa letalskih kart|"},"dc:description":[{"@xml:lang":"sl","#text":"This paper explores gamification as a concept that is increasingly gaining ground in the marketing literature and practice. It deals with the question of the importance of the game elements in non-gaming contexts and explores the importance of these elements for marketing practice. In the empirical part the paper focuses on the impact of the elements of games on dimensions of customer experience when buying airline tickets, relying on the PENS model (Player Experience of Need Satisfaction), which measures the dimensions of the user experience of players of video games. The results of the exploratory study conducted as a quasi-experiment show that the elements that increase emotional involvement and physical presence have a statistically significant positive impact on the user experience. The paper further discusses the research findings and their potential contribution to research and practice"},{"@xml:lang":"sl","#text":"Prispevek raziskuje igrifikacijo kot koncept, ki se vse bolj uveljavlja v marketinški literaturi in praksi. Ukvarja se z vprašanjem pomena elementov iger v neigralnih situacijah in raziskuje, na kakšen način so ti elementi pomembni za marketinško prakso. V empiričnem delu se osredotoča na vpliv elementov iger na različne dimenzije uporabniške izkušnje pri nakupu letalskih kart, pri čemer se opira na model PENS (Player Experience of Need Satisfaction), ki meri dimenzije uporabniške izkušnje pri igralcih video iger. Rezultati eksplorativne študije v obliki kvazieksperimenta so pokazali, da zlasti elementi, ki povečujejo čustveno vključenost in fizično prisotnost, pozitivno vplivajo na uporabniško izkušnjo. Prispevek razpravlja o ugotovitvah raziskave in njihovem potencialnem prispevku za raziskovanje in prakso"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-3NJ7RG1X","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-3NJ7RG1X"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-3NJ7RG1X/2729b8fc-b5c9-4068-a7d7-701951638a7a/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Društvo za marketing Slovenije"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-3NJ7RG1X/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-3NJ7RG1X"}}}}