An evaluation of the state of CSR communication research from marketing communication perspective

URN:NBN:SI:doc-3BK009032014Golob, UršaVerk, Natašadocuments/doc/3/URN_NBN_SI_doc-3BK00903_001.pdfdocuments/doc/3/URN_NBN_SI_doc-3BK00903_001.txt1323/24articlestr. 49-601408-165233197149URN:NBN:SI:doc-3BK00903engMarketing magazinAkademija MMInCcommunicationdružbena odgovornostkomuniciranjemarketingodnosi z javnostmipodjetjatržno komuniciranjeAn evaluation of the state of CSR communication research from marketing communication perspective