642 KB53 KB196520252019Gorenc, Ninaštevilka:3letnik:56str. 911-929, 952ISSN:0040-3598COBISSID:36476509URN:URN:NBN:SI:doc-329KWYMTenVisoka šola za politične vedeTeorija in praksaAnaliza vsebineContent analysis (Communication)digitalno okoljeDiplomacijaDiplomacyForeign policyjavna diplomacijamehka močNacionalna varnostNational securityZunanja politikaPublic diplomacy as an instrument of US foreign and security policy|The article analyses the role played by public diplomacy (PD) in the foreign and security policy of the United States of America. Relying on content analysis of publicly available official budget tables, national security documents and reports, we researched the relationship between PD and its funding, the challenges PD faces in the new digital environment, and its importance in the foreign and security policy setting. Content analysis helped detect the presence, meaning and relationships of words and concepts related to PD in the mentioned documents. We show a substantial difference exists between the declared importance of PD on one side, and its financing and ascribed role in foreign and security policies on the otherČlanek analizira vlogo javne diplomacije v ameriški zunanji in varnostni politiki. Z metodo analize vsebine javno dostopnih dokumentov in poročil, povezanih s proračunom in nacionalno varnostjo, smo raziskali odnos med javno diplomacijo in njenim financiranjem, prepoznavanje njenih izzivov v digitalnem okolju ter njenega pomena v okviru ameriške varnostne in zunanje politike. Ugotovili smo, da je med deklarativnim pomenom javne diplomacije in njeno dejansko vlogo, izraženo v proračunskem financiranju ter nacionalnovarnostnih dokumentih in politikah, precejšnja razlika, in sicer v velikem poudarjanju prve in nezadostnosti drugeTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Ljubljani, Fakulteta za družbene vede