229 KB43 KB199420242013Zhao, Yuezhiletnik:20številka:4str. 17-29, 99ISSN:1318-3222COBISSID:32423517URN:URN:NBN:SI:doc-2JW5IR6YenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)communicationKitajskakomuniciranjemednarodni odnosipolitične komunikacijeChina's quest for "soft power"| imperatives, impediments and irreconcilable tensions?|From establishing Confucius Institutes all over the world to mounting an advertising blitz in New York's Times Square, the Chinese state's multifacet edendeavour to strengthen its "soft power" has been highly visible and the subject of much recent political, journalistic, and scholarly attention. This paper locates the Chinese state's "soft power" quest within historical and geopolitical contexts and explores the profound contradictions in its underpinning political economy and cultural politics. While this campaign's state, industry, professional and moral imperatives appear self-evident and there are converging elite and popular interests in the project, its structural impediments seem to be insurmountable. Furthermore, there are irreconcilable tensions between a drive to pursue an elitist, technocratic, and cultural essentialist approach to global communication and acapacity to articulate and communicate an alternative global political and social vision that appeals to the vast majority of the world population in a deeply divided and crises-laden domestic and global orderOd vzpostavitve Konfucijevih inštitutov po vsem svetu do bleščečega oglaševanja na Times Squareu v New Yorku je bilo večplastno prizadevanje kitajske države po krepitvi njene "mehke moči" dobro vidno in predmet precejšnje politične, novinarske in znanstvene pozornosti. Članek umešča prizadevanje kitajske države za "mehko moč" v zgodovinski in geopolitični okvir in raziskuje globoka protislovja v podpornih politični ekonomiji in kulturnih politikah. Medtem ko državni, gospodarski, strokovni in moralni imperativi kampanje delujejo kot samoumevni in se v projektu povezujejo elitni in popularni interesi, pa se zdijo njene strukturne ovire nepremostljive. Poleg tega obstajajo nepomirljive napetosti med prizadevanjem za elitni, tehnokratski in kulturno-esencialistični pristop h globalnemu komuniciranju in sposobnostjo artikulacije in komuniciranja alternativne globalno-politične in družbene vizije, ki naslavlja veliko večino svetovnega prebivalstva v globoko razdeljeni in s krizo obremenjeni domači in svetovni ureditviTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM