{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-2IAI87IL/7055a0df-20ab-4efb-87d1-68faa825b876/PDF","dcterms:extent":"434 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-2IAI87IL/825e4acf-a336-46c2-b2fd-e342562a372e/TEXT","dcterms:extent":"0 KB"}],"edm:TimeSpan":{"@rdf:about":"2009-2026","edm:begin":{"@xml:lang":"en","#text":"2009"},"edm:end":{"@xml:lang":"en","#text":"2026"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-2IAI87IL","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-THPLMJH3"},{"@xml:lang":"sl","#text":"Economic and business review"}],"dcterms:issued":"2022","dc:creator":["Drnovšek, Mateja","Grižančič, Sabina"],"dc:format":[{"@xml:lang":"sl","#text":"letnik:24"},{"@xml:lang":"sl","#text":"številka:iss. 4, article  3"},{"@xml:lang":"sl","#text":"str. 222-239"}],"dc:identifier":["DOI:10.15458/2335-4216.1311","COBISSID_HOST:132053251","ISSN:2335-4216","URN:URN:NBN:SI:doc-2IAI87IL"],"dc:language":"en","dc:publisher":{"@xml:lang":"sl","#text":"Ekonomska fakulteta"},"dc:subject":[{"@xml:lang":"en","#text":"business strategy"},{"@xml:lang":"en","#text":"crowdfunding"},{"@xml:lang":"sl","#text":"množično financiranje"},{"@xml:lang":"sl","#text":"poslovna strategija"},{"@xml:lang":"en","#text":"start-up"},{"@xml:lang":"sl","#text":"zagonsko podjetje"}],"dcterms:temporal":{"@rdf:resource":"2009-2026"},"dc:title":{"@xml:lang":"sl","#text":"Exploring the strategic elements of backers' persuasion in reward-based crowdfunding|"},"dc:description":{"@xml:lang":"sl","#text":"In this paper we investigate the strategic elements that project founders' use in reward-based crowdfunding cam- paigns to achieve a higher level of persuasion. Exploration of these elements not only provides insights into an entre- preneur's experience with crowdfunding but also provides material for comparing results reported by other (quantitative) studies. We conducted an empirical study with 13 Kickstarter project founders through in-depth, semi- structured interviews which were analysed through a reflexive thematic analysis approach. Drawing from our findings, we propose four strategic elements that founders use to persuade backers and achieve success drawing from individual- level experiences and observations"},"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-2IAI87IL","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-2IAI87IL"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-2IAI87IL/7055a0df-20ab-4efb-87d1-68faa825b876/PDF"},"edm:rights":{"@rdf:resource":"http://creativecommons.org/licenses/by-nc-nd/4.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Ljubljani, Ekonomska fakulteta"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-2IAI87IL/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-2IAI87IL"}}}}