48 KB99 KB45 KB200420202011Burkelc, TadejUdovič, Boštjanštevilka:3letnik:45str. 27-35ISSN:1318-2803COBISSID:30663005URN:URN:NBN:SI:doc-2CKJAYPQslZavod Republike Slovenije za makroekonomske analize in razvojIB revija (Ljubljana)DiplomacijaDiplomacyEconomyEnterprisesGospodarstvoPodjetjaSloveniaSlovenijaGospodarska diplomacija Slovenije| med zmožnostmi (države) in pričakovanji (podjetij)|The following article consists of an analysis of seven interviews, conducted by authors with three institutions involved in commercial diplomacy, and four companies that are familiar with the services Slovenian commercial diplomacy offers. The authors confront the views of different stakeholders on the structure and organisation of commercial diplomacy, on the need for financial and human resource strengthening of commercial diplomacy, and, finally, on the need to determine the key markets for the Slovenian economy. On this basis, the authors conclude that there exists a gap between expectations of companies and the capabilities of commercial diplomacy. Finally, even though the structure of commercial diplomacy has changed in the recent years, the perils remain the same; associated with the lack of human and financial resourcesČlanek sestavlja analiza sedmih intervjujev, ki sta jih avtorja opravila s tremi institucijami, ki se ukvarjajo z gospodarsko diplomacijo, in s štirimi podjetji, ki poznajo delovanje slovenske gospodarske diplomacije. Avtorja soočita poglede različnih akterjev na centralizirano strukturo in organiziranost gospodarske diplomacije, potrebo po kadrovsko in finančno okrepljeni gospodarski diplomaciji ter po določitvi ključnih trgov slovenskega gospodarstva. Na podlagi tega avtorja ugotavljata, da obstaja prepad med pričakovanji podjetij in (z)možnostmi gospodarske diplomacije. Čeprav so (pozitivni) učinki centralizacije gospodarske diplomacije že vidni, pa se ta še vedno spoprijema s temeljno težavo: pomanjkanjem kadrov in finančnih virov za svoje delovanjeTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUrad RS za makroekonomske analize in razvoj