{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-2C4JWQJ7/2201801a-ce65-4642-ac23-e4602648867c/PDF","dcterms:extent":"442 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-2C4JWQJ7/6ae76f5e-b421-4773-9dfc-73271a7eb6b8/TEXT","dcterms:extent":"49 KB"}],"edm:TimeSpan":{"@rdf:about":"2006-2025","edm:begin":{"@xml:lang":"en","#text":"2006"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-2C4JWQJ7","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/urn:nbn:si:spr-hthivfa7"},{"@xml:lang":"sl","#text":"Naše gospodarstvo"}],"dcterms:issued":"2014","dc:creator":["Konečnik Ruzzier, Maja","Smrekar, Mojca"],"dc:format":[{"@xml:lang":"sl","#text":"številka:5/6"},{"@xml:lang":"sl","#text":"letnik:60"},{"@xml:lang":"sl","#text":"str. 30-39"}],"dc:identifier":["ISSN:0547-3101","COBISSID:11934748","URN:URN:NBN:SI:doc-2C4JWQJ7"],"dc:language":"sl","dc:publisher":[{"@xml:lang":"sl","#text":"Društvo ekonomistov Maribor"},{"@xml:lang":"sl","#text":"Ekonomski center Maribor"},{"@xml:lang":"sl","#text":"Ekonomsko-poslovna fakulteta"}],"dc:subject":[{"@xml:lang":"sl","#text":"blagovne znamke"},{"@xml:lang":"en","#text":"Slovenia"},{"@xml:lang":"sl","#text":"Slovenija"},{"@xml:lang":"sl","#text":"Soča"},{"@xml:lang":"en","#text":"tourism"},{"@xml:lang":"sl","#text":"turistična ponudba"},{"@xml:lang":"sl","#text":"turistične destinacije"},{"@xml:lang":"sl","#text":"turizem"},{"@rdf:resource":"http://www.wikidata.org/entity/Q49389"}],"dcterms:temporal":{"@rdf:resource":"2006-2025"},"dc:title":{"@xml:lang":"sl","#text":"Premoženje znamke Dolina Soče med Slovenci| Slovenian-based brand equity of Soča valley|"},"dc:description":[{"@xml:lang":"sl","#text":"This paper highlights and draws attention to the importance of branding small destinations, a concept poorly researched at the global level. More specifically, we focus on analyzing the customer-based brand equity of Soča Valley, a small Slovenian tourist destination. The results of the quantitative research, conducted on 211 potential Slovenian visitors, imply that Slovenians are aware of Soča Valley, have a positive image of it, perceive its good quality, and are loyal to it. The presented research represents the first investigation that gives detailed insights into the understanding and evaluation of Soča Valley among Slovenes. These findings might provide a good basis for further upgrading its long-term strategies, which must primarily come from the brand identity elements"},{"@xml:lang":"sl","#text":"V prispevku izpostavljamo in opozarjamo na smiselnost raziskovanja tematike znamk manjših destinacij, ki je tudi na svetovni ravni še slabo raziskana. Konkretneje se osredotočamo na analiziranje premoženja manjše slovenske turistične destinacije - Doline Soče. Rezultati kvantitativne raziskave, izvedene na 211 slovenskih potencialnih obiskovalcih, nakazujejo, da Slovenci dobro poznajo znamko Dolina Soče, imajo o njej pozitivno podobo, dobro vrednotijo tudi njeno kakovost ter so ji zvesti. Tako izvedena raziskava je prva tovrstna raziskava, ki daje podrobnejši vpogled v razumevanje in ovrednotenje Doline Soče med Slovenci. Ti izsledki so lahko dobra osnova pri nadgradnji njenih nadaljnjih dolgoročnih strategij, ki pa morajo v prvi vrsti izhajati iz identitetnih elementov znamke"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-2C4JWQJ7","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-2C4JWQJ7"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-2C4JWQJ7/2201801a-ce65-4642-ac23-e4602648867c/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Mariboru, Ekonomsko-poslovna fakulteta"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-2C4JWQJ7/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-2C4JWQJ7"}}}}