{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-2A5GM6YE/3a22eaac-4e16-4b47-be56-a1304ffe7602/HTML","dcterms:extent":"74 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-2A5GM6YE/21ea2ffb-95d7-473d-8abb-84ee13e36613/PDF","dcterms:extent":"2343 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-2A5GM6YE/b4851b12-9ed7-4e6a-a21a-c8496100b079/TEXT","dcterms:extent":"59 KB"}],"edm:TimeSpan":{"@rdf:about":"2006-2025","edm:begin":{"@xml:lang":"en","#text":"2006"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-2A5GM6YE","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/urn:nbn:si:spr-hthivfa7"},{"@xml:lang":"sl","#text":"Naše gospodarstvo"}],"dcterms:issued":"2006","dc:creator":["Milfelner, Borut","Mumel, Damijan","Snoj, Boris"],"dc:format":[{"@xml:lang":"sl","#text":"15 strani"},{"@xml:lang":"sl","#text":"številka:5/6"},{"@xml:lang":"sl","#text":"letnik:52"},{"@xml:lang":"sl","#text":"str. 37-51"}],"dc:identifier":["ISSN:0547-3101","COBISSID:8964380","URN:URN:NBN:SI:doc-2A5GM6YE"],"dc:language":"sl","dc:publisher":[{"@xml:lang":"sl","#text":"Društvo ekonomistov Maribor"},{"@xml:lang":"sl","#text":"Ekonomski center Maribor"},{"@xml:lang":"sl","#text":"Ekonomsko-poslovna fakulteta"}],"dc:subject":[{"@xml:lang":"en","#text":"marketing"},{"@xml:lang":"sl","#text":"multivariantna analiza"},{"@xml:lang":"sl","#text":"regresijska analiza"},{"@xml:lang":"sl","#text":"strategija"},{"@xml:lang":"sl","#text":"trženje"},{"@rdf:resource":"http://www.wikidata.org/entity/Q39809"}],"dcterms:temporal":{"@rdf:resource":"2006-2025"},"dc:title":{"@xml:lang":"sl","#text":"Metaanaliza dveh pristopov k raziskovanju kompleksnih marketinških problemov| Meta-analysis of two research method in marketing|"},"dc:description":[{"@xml:lang":"sl","#text":"The main purpose of the article is to answer the question concerning the differences that can occur when two multivariate research methods (multivariate regression analysis and structural equation modelling) are used to solve the same complex marketing problem. Both methods are used in marketing for measurement of a relationship between variables. The basis for meta-analysis is a complex marketing problem in terms of which we asses the impact of marketing assets and marketing capabilities on several aspects of firm performance. Comparison of alternative methods suggests that important differences in relationship strength (regression coefficients) and statistical significance can occur. This can result in differences regarding rejection of hypotheses and, in turn, in interpretation of findings"},{"@xml:lang":"sl","#text":"Namen članka je odgovoriti na vprašanje, kakšne so razlike v reševanju kompleksnega marketinškega problema, če izberemo dva multivariatna raziskovalna pristopa - multivariatno regresijsko analizo in modeliranje strukturnih enačb (angl. structural equation modeling - SEM). Obe metodi v marketingu uporabljamo za merjenje moči vpliva med spremenljivkami. Metaanalizo izvajamo na osnovi kompleksnega marketinškega problema, v okviru katerega ugotavljamo vpliv marketinških virov na različne vidike uspešnosti podjetja. Ugotavljamo, da prihaja pri uporabi omenjenih dveh metod do nekaterih pomembnih razlik v rezultatih, predvsem z vidika moči vpliva posamezne spremenljivke na drugo (regresijski koeficienti) in statistične pomembnosti vpliva, ter tudi pri sprejemanju ali zavračanju hipotez"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-2A5GM6YE","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-2A5GM6YE"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-2A5GM6YE/21ea2ffb-95d7-473d-8abb-84ee13e36613/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Mariboru, Ekonomsko-poslovna fakulteta"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-2A5GM6YE/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-2A5GM6YE"}}}}