{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-22L1MKBF/3fdc6caf-ac1d-4f43-8319-e4985350230d/PDF","dcterms:extent":"364 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-22L1MKBF/ea504d51-4c9a-4a8c-94a9-04192e69a84b/TEXT","dcterms:extent":"0 KB"}],"edm:TimeSpan":{"@rdf:about":"2009-2025","edm:begin":{"@xml:lang":"en","#text":"2009"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-22L1MKBF","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:SPR-MX6W7YD8"},{"@xml:lang":"sl","#text":"Mednarodno inovativno poslovanje"}],"dcterms:issued":"2025","dc:creator":["Gorenak, Mitja","Jagodič, David","Jagodič, Gregor"],"dc:format":[{"@xml:lang":"sl","#text":"številka:1"},{"@xml:lang":"sl","#text":"14 str."},{"@xml:lang":"sl","#text":"letnik:17"}],"dc:identifier":["DOI:10.32015/JIBM.2025.17.1.1","ISSN:1855-6175","COBISSID_HOST:239102467","URN:URN:NBN:SI:doc-22L1MKBF"],"dc:language":"en","dc:publisher":{"@xml:lang":"sl","#text":"Doba Epis"},"dc:subject":[{"@xml:lang":"en","#text":"digital marketing"},{"@xml:lang":"en","#text":"digitalisation"},{"@xml:lang":"sl","#text":"digitalizacija"},{"@xml:lang":"sl","#text":"digitalni marketing"},{"@xml:lang":"sl","#text":"inovacije v turizmu"},{"@xml:lang":"en","#text":"reservation systems"},{"@xml:lang":"sl","#text":"rezervacijski sistemi"},{"@xml:lang":"en","#text":"tourism innovation"},{"@xml:lang":"en","#text":"tourism management"},{"@xml:lang":"sl","#text":"Turisti"},{"@xml:lang":"sl","#text":"Turizem"},{"@xml:lang":"sl","#text":"upravljanje v turizmu"}],"dcterms:temporal":{"@rdf:resource":"2009-2025"},"dc:title":{"@xml:lang":"sl","#text":"The impact of digitalisation on the business operations of tourism companies| Vpliv digitalizacije na poslovanje turističnih podjetij|"},"dc:description":[{"@xml:lang":"sl","#text":"Purpose of the article –this article examines how digitalisation influences business operations in tourism companies across multiple dimensions, including marketing, reservation management, customer communication, and internal information systems. The study addresses gaps in understanding the comprehensive implementation of digital technologies in tourism.Research methodology –The research employed a qualitative approach through semi-structured interviews with eight tourism industry experts holding positions as hotel managers, sales and reservations managers, and marketing managers. Data was collected in January 2025 and analysed using thematic coding based on the theoretical framework.Findings –reveal that digitalisation significantly enhances operational efficiency, enables precise audience targeting, facilitates personalised customer communication, and improves strategic decision-making through data analytics. While social media and online booking platforms are widely adopted, advanced technologies like Artificial Intelligence (AI) and Virtual Reality (VR) face implementation barriers due to cost constraints and knowledge gaps"},{"@xml:lang":"sl","#text":"Namen članka –Članek preučuje, kako digitalizacija vpliva na poslovanje turističnih podjetij na več ravneh, vključno z marketingom, upravljanjem rezervacij, komuniciranjem s strankami in notranjimi informacijskimi sistemi. Raziskava naslavlja vrzeli v razumevanju celostne uvedbe digitalnih tehnologij v turizmu.Raziskovalna metodologija –Raziskava je temeljila na kvalitativnem pristopu s polstrukturiranimi intervjuji z osmimi strokovnjaki iz turistične industrije, ki zasedajo položaje vodij hotelov, vodij prodaje in rezervacij ter vodij marketinga. Podatki so bili zbrani januarja 2025 in analizirani z uporabo tematskega kodiranja na podlagi teoretičnega okvira.Ugotovitve –kažejo, da digitalizacija pomembno povečuje operativno učinkovitost, omogoča natančno ciljanje občinstva, spodbuja personalizirano komuniciranje s strankami ter izboljšuje strateško odločanje z uporabo podatkovne analitike. Čeprav so družbena omrežja in spletne platforme za rezervacije široko uporabljene, se naprednejše tehnologije, kot sta umetna inteligenca (UI) in navidezna resničnost (VR), srečujejo z ovirami pri uvedbi zaradi stroškovnih omejitev in pomanjkanja znanja"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-22L1MKBF","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-22L1MKBF"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-22L1MKBF/3fdc6caf-ac1d-4f43-8319-e4985350230d/PDF"},"edm:rights":{"@rdf:resource":"http://creativecommons.org/licenses/by-nc/4.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"DOBA Fakulteta za uporabne poslovne in družbene študije Maribor"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-22L1MKBF/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-22L1MKBF"}}}}