152 KB54 KB199420242012Dhaenens, Frederikletnik:19številka:4str. 57-72, 112ISSN:1318-3222COBISSID:31789661URN:URN:NBN:SI:doc-1RNWHE2NenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)homoseksualcimass mediamnožični medijinormetelevisiontelevizijatelevizijski gledalciReading gays on the small screen| a reception study among Flemish viewers of queer resistance in contemporary television fiction|Drawing on the insights of queer theory, this study departs from the notion that popular culture can articulate resistance to the discourse of heteronormativity, which is being reiterated and consolidated in popular culture products. In particular, this study focuses on the potential of gay representation in contemporary television fiction to resist heteronormative institutions, practices, norms, and values. In preceding qualitative textual studies on queer resistance in a selection of popular series (namely The Wire,Family Guy, Six Feet Under, Brothers & Sisters, Torchwood and True Blood), it is argued that these series represent gay characters and themes that expose the oppressive practices of heteronormativity and represent viable alternatives to the heteronormative way of living. As articulations of resistance only become resistant in the act of reading, this study aims to explore how television audiences negotiate the meaning of gay representation and its potential to resist. Its aim is twofold: First, it aims to study how Flemish regular television viewers of contemporary television fiction read gay representation and, in particular, how they read articulations of queer resistance. Second, it aims to inquire whether or not the television viewers assume heteronormative or resistant discursive positions in their readings. To this end, a reception analysis confronts the results of the preceding textual analyses, which have illustrated how popular series can resist the discourse of heteronormativity, with the readings of the regular television viewersIzhajajoč iz vpogledov "gej teorije" raziskava opušča razumevanje, da popularna kultura lahko artikulira odpor diskurzu heteronormativnosti, ki se pojavlja in utrjuje v proizvodih popularne kulture. Raziskava se še posebej osredotoča na možnost, da se predstavljanje gejev v sodobnem televizijskem filmu upre heteronormativnim institucijam, praksam, normam in vrednotam. V predhodnih kvalitativnih raziskavah vsebine gejevskega upora v popularnih nadaljevankah (Skrivna naveza, Family Guy, Pod rušo, Bratje in sestre, Torchwood in Prava kri) je avtor razkrival, da te serije upodabljajo gejevske like in teme, ki izpostavljajo zatiralne prakse heteronormativnosti in predstavljajo življenjske alternative heteronormativnem načinu življenja. Ker artikulacije upora postanejo odporne le skozi dojemanje, je cilj raziskave proučiti, kako televizijska občinstva dojemajo pomen predstavljanja gejev in njihovo moč upora. Cilj raziskave je dvojen: najprej ugotoviti, kako flamski redni gledalci sodobnega televizijskega filma dojemajo gejevsko predstavljanje in še posebej, kako dojemajo artikulacije gejevskega upora. Drugič, raziskava ima namen raziskati, ali televizijski gledalci v svojem dojemanju prevzemajo heteronormativne ali uporniške diskurzivne položaje. V ta namen avtor primerja rezultate analize recepcije z ugotovitvami predhodnih analiz vsebin o tem, kako se popularne nadaljevanke lahko uprejo diskurzu heteronormativnostiTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM