How do brand communication and brand personality shape consumer loyalty?

URN:NBN:SI:doc-1MWO09VM2023Arslanagić-Kalajdžić, MajaŠvrakić, Emilija Heletadocuments/doc/1/URN_NBN_SI_doc-1MWO09VM_001.pdfdocuments/doc/1/URN_NBN_SI_doc-1MWO09VM_001.txt25articleiss. 2, article 4str. 125-12710.15458/2335-4216.13211543667232335-4216URN:NBN:SI:doc-1MWO09VMengEkonomska fakultetaEconomic and business reviewBY-NC-NDHow do brand communication and brand personality shape consumer loyalty?